Fieldwork in Various Anthropological Schools of Thought Essay

Cultural anthropology is a social science that studies the origins and development of human societies (History World International, 2001). Many theories to explain cultural variations among humans have emerged. As a result, numerous anthropological schools of thought have been established based on these theories since the nineteenth century. These schools of thought encompass the dominant beliefs about culture during a time period and are constantly changing as new knowledge is acquired. As schools of thought develop, ethnographic methods have changed and developed as well. Fieldwork is an ethnographic method that has been implemented in all anthropological schools of thought. It involves gathering data and information about a specific†¦show more content†¦On the other hand, scholars, like Lewis Henry Morgan, did their own fieldwork to study and understand societies. However, scientific methods for collecting data were not developed until decades later. As a result, Morganâ €™s studies have been criticized for being too vast and superficial, as well as having fundamental errors in the interpretation of the data (Tooker, 1992). Ethnographic methods during this time were basic at best and were of little concern to the cultural evolutionists. Franz Boas was one of the first anthropologists to reject the theories of the cultural evolutionists in the beginning of the twentieth century (History World International, 2001). Although he recognized the role of evolution in ancestry, he found the theories of the cultural evolutionists to be scientifically unfounded. Instead, he pioneered historical particularism, the first American-born anthropological school. This school emphasized the individuality of a society and, therefore, to examine it one must look at the cultures environmental, psychological, and, most importantly, historical circumstances (McGee Warms, 2008). With the creation of a new school and his background in physical science, Boas stressed th e importance of ethnographic fieldwork for the first time. McGee and Warms (2008) state that â€Å"Boas advocated a four-field perspective that included studying prehistory, linguistics, and physicalShow MoreRelatedStatement of Purpose for Havard Application661 Words   |  3 Pages In 1995, I burst into tears in entrance ceremony of primary school in China. I was the only one in school who was not granted a red scarf. As a seven-year-old, I thought it was the red scarf that divided me from others. I badgered the school principal until I was finally allowed to be the first foreign student in school who owned a red scarf, only to find out that wearing a red scarf to school made little difference. Ever since, my identity has roamed somewhere between an insider and an outsiderRead MoreThroughout This Cultural Anthropology Class, One Consistent1451 Words   |  6 Pagesinitiative, the Confucius Institute. During these programs, Chinese teachers came to the United States to educate American students about Chinese culture and language, as paid for by the Chinese state. Hubbert conducted her fieldwork at one such Confucius Institute at a high school in Southern California. These programs provide an insight on definitions of the state, as well as how it is perceived b y both outsiders and insiders. This article should be included in the Cultural Anthropology syllabus becauseRead MoreAn Understanding Of Gender Perception, Gender, And Gender Essay1582 Words   |  7 Pagestheories of gender in our part of the world should address is: What are the socio-cultural sources of power and authority in the region that constitute culture and regulate gender perception, gender role assignment, and gender subversion? Among the various sources of power and authority, seven stand out: history, Islam, multilingualism, orality, social organization, economic status, and political system.† II. METHODS Research Setting This research will be conducted with a non-governmental organizationRead MoreWhat Is Anthropology? How Does Observing With An Anthropological Manner Help Us Understand The World?1548 Words   |  7 Pages What is anthropology? How does observing with an anthropological manner help us understand the world? According to Kenneth Guest, anthropology is: â€Å"The study of the full scope of human diversity, past and present, and the application of that knowledge to help people of different backgrounds better understand one another† (Guest 7). Anthropology helps one better understand and engage with the world as he or she moves through it. Specifically, cultural anthropology is: â€Å"The study of people s communitiesRead MoreSocial And Cultural Groups Become A Key Tool For Harmony On The Global Stage1601 Words   |  7 Pagesthe global nations are quickly being re-established with determination. It is in this time that the anthropological examinations of various social and cultu ral groups become a key tool for harmony on the global stage. It is through the dissection of data collected through fieldwork that true anthropological understanding other cultures is best achieved. This essay will reflect on the anthropological contributions of two writers who have both touched on the issues of borders and how they affect peopleRead MoreWhat is anthropology and why we should study it?1857 Words   |  8 PagesAnthropologists seek to understand both the cultural and individual bases for behavior; and how political, economic, and social factors affect both the individuals and various groups. Although statistical and other quantitative methods are used, much of Cultural Anthropology is qualitative-descriptive. Classical anthropological fieldwork requires prolonged residence (of one or more years) with a particular group in order to understand their way of life. Until World War II, Cultural Anthropology focusedRead MorePhilosophical Implications of Cultural Relativism4081 Words   |  17 Pagesreadily understandable language, supporting with reasons from other ideas, principles, and observations to establish conclusion and overcome objections. It is to understand the principle of cultural relativism by disintegrating and clarifying its various components like: 1. Research-oriented tool to tackle its opposite attitude of ‘ethnocentrism’. 2. Ethical theory in order to understand other culture in its own perspective. 3. Logical analysis to evaluate the principle for it integrity. 4. CriticalRead MoreCritical Evaluation of Articles by Russel (2005) and Brown Et Al. (2005)] Critical Evaluation of Articles by Russel (2005) and Brown Et Al. (2005)]3636 Words   |  15 PagesNottingham University Business School MSc Programmes [Research Methods for Finance and Investment] [Critical Evaluation of Articles by Russel (2005) and Brown et al. (2005)] [Konstantin Dambaev] Student ID: [4158276] Word count: 3007 (without headings), 3234 (with headings). COPY [1] It’s a question of trust: Balancing the relationship between students and teachers in ethnographic fieldwork Russell, L. 1. The researcher says that â€Å"[i]ntense observationsRead MoreDo Muslim Women Really Need Saving?7400 Words   |  30 PagesDo Muslim Women Really Need Saving? Anthropological Reflections on Cultural Relativism and Its Others Author(s): Lila Abu-Lughod Reviewed work(s): Source: American Anthropologist, New Series, Vol. 104, No. 3 (Sep., 2002), pp. 783-790 Published by: Blackwell Publishing on behalf of the American Anthropological Association Stable URL: http://www.jstor.org/stable/3567256 . Accessed: 18/01/2012 15:55 Your use of the JSTOR archive indicates your acceptance of the Terms Conditions of Use, available atRead MoreMethods of Qualitative of Data Collection19658 Words   |  79 Pages13, 1997 Observation 12:40 p.m. Observer’s comments There are 17 children in the room. There are 3 adults: 1 teacher, 1 classroom assistant, and 1 student teacher (the student teacher is an older woman). The room is in the basement of the school. The school is a brick building approximately 90 to 100 years old. The room is about 40 feet by 30 feet. The room is carpeted and is sectioned off by furniture. There is an area with big books and a chart in the left-hand back corner of the room. Next to

Understanding Counter Reformation Essay - 3694 Words

In order to understand the Counter Reformation one must consider the political factors and motivators behind them as well as the belief factors when examining clashes with the Catholic Church. The Catholic Church during 16th century experienced a reformation that was both politically and belief driven. The Catholic Reformation also known as the Counter Reformation allowed the church to clearly define its position, eliminate unchristian practices and examine its role in world. This paper will address the political motivators of the Counter Reformation, the unchristian practices that fueled corruption and the clearly defined religious concerns of reformers. It will establish that the use of patronage and nepotism ultimately undermined the†¦show more content†¦They saw the church and its leadership filled with corruption and greed. The Renaissance popes who led the church were not spiritual leaders. Those at the top of the clergy were wealthy and lived lavish lifestyles. They indulged in nepotism, power politics and patronage. Furthermore, the priests at the bottom were poor and unable to administer to the multiple parishes in their charge. Thus it can be said that Counter Reformation was a response to a need for clarity in purpose. But also, one can also say that the Counter Reformation was a natural and necessary response to the Protestant reformation. Catholic reform was slow until after the Protestant Revolution began to make serious in roads upon the ancient faith. A variety of Protestant sects had made their ways into almost half the nations of the Europe by the 16th century. Catholics were dismayed by the great increase in unorthodoxy. Many claim that the Counter Reformation was initiated to win back lost souls. Thus it can be said that the Counter Reformation was a response to maintain and gain back the followers. (Bossy) There were a variety of movements that initiated reform within the church. The Catholic Church during the Middles Ages had lost much as a religious institution. During this period ignorance and corruption in the church was insidious. One only has to look at the church leaders in Spain as evidence. Some priest didn’t even understand the Latin in the mass, monks keptShow MoreRelatedSaint Ignatius Loyola And The Spanish Army2008 Words   |  9 Pagesthe 21st century. Nevertheless, the reading of the rules for the order of Christian life within St. Ignatius Loyola’s spiritual exercise document should be read with respect for the Roman Catholic Church , and read with the understanding of the 16th century Counter Reformation, spirituality, and scholastic learning . Saint Ignatius had a small following of six, they all had the plan of moving to the holy land and live within the imitation of Jesus Christ himself, and to work on the conversion ofRead MoreMassacre Of The Innocents By Peter Paul1415 Words   |  6 Pagesto it’s audiences, this is because of the Counter reformation, and religious turmoil that happened in Europe during this time. Counter Reformation took place after the Protestant Reformation (1517-1550), it was the government, and the church’s attempt to re catholicize people , and bring them back to church during this time the counter reformation art theory was invented. In 17th century baroque art formed itself under the influence of counter reformation art theory. The Tridentine church used artRead MoreCauses Of The Protestant Reformation1635 Words   |  7 PagesThe Protestant Reformation was the 16th-century religious movement that took place in the Western church. Having far-reaching political, economic, and s ocial effect, the Reformation became the basis for the founding of Protestantism, one of the three major branches of Christianity. Without the changes caused by the Renaissance during the fifteenth century, the Reformation would not have been possible (Haigh). Reformers like Martin Luther, John Calvin, and Henry VIII challenged the Catholic churchRead MoreThe Holy Family With Saints Anne And John The Baptist, 1592 ( Oil On Canvas )1296 Words   |  6 Pagessustain the beauty of counter-reformation arts in her work by use of light and shadow, delicate brushwork and accurate proportions of each subjects. Anguissola is mostly interested in portraits painting, thus this is a unique one as an exception. As one of the well-known Counter reformist works, this masterpiece depicted the interest of religion worship in order to appeal to the viewers in an expressive fashion. â€Å"The Holy Family† was done during Catholic Counter-Reformation era. The Protestants mostlyRead MoreThe Protestant Reformation And The Catholic Church996 Words   |  4 PagesAt the dawn of the 16th century, the Catholic Church built upon the bureaucratic organization of the Roman Empire, became powerful, but also very corrupt. Calls for reformation within the Church started as early as the twelfth century. To try to resolve doctrinal issues and reform the church, nine councils were called between 1215 and 1545. However, all nine councils failed to reach any noteworthy protocol and agreement regarding the Church. The clergy was unable to follow the Church’s rules andRead MoreThe Protestant Reformation E ssay1014 Words   |  5 Pagesexpressions of the Protestant Reformation. This paper will discuss Lutheran Reformation, The Anabaptist, and The English Puritans as well as the Catholic Reformation also known as the Counter Reformation. It is the hope that after the reader has had the opportunity to view each of the characteristics and the expressions of each of the reformation the reader will have a better understanding of each and will be able to articulate the differences of each. The Protestant Reformation called the Protestant RevoltRead MoreHow Context Affects Art1074 Words   |  4 Pagesinfluence on the work’s themes, techniques, messages, etc. Without understanding the context of the era, a full understanding of the work will be impossible. A work of art can be analyzed within its historical contexts, such as historical circumstances, and contemporary art developments and trends. Most artists and their art pieces were very much influenced by the contexts they were surrounded by. The influence of the Catholic Reformation had taken place in different time periods and throughout EuropeanRead MoreThe Death Of The Black Death1487 Words   |  6 PagesItalian hearts. After this happened is when Italy started to decline. 4.Social and political conflict led to the society and religion: The reformation broke out first in the free imperial cities of Germany, Switzerland and the basic tenets of Lutheran and Zwinglian Protestantism remained visible in subsequent protestant movements. The protestant reformation occurred at a time of sharp conflict between the emerging nation-states of Europe bent within their realms and the self-governing towns andRead MoreMartin Luther Essay1557 Words   |  7 Pagesteachings inspired the Protestant Reformation and deeply influenced the doctrines of Protestant and other Christian traditions. Martin Luther was born to Hans and Margaretha Luther on 10 November 1483 in Eisleben, Germany and was baptised the next day on the feast of St. Martin of Tours, after whom he was named. Luthers call to the Church to return to the teachings of the Bible resulted in the formation of new traditions within Christianity and the Counter-Reformation in the Roman Catholic Church, culminatingRead MoreMartin Luther And The Catholic Church1738 Words   |  7 Pagesfounded the Lutheran religion. Through his actions he not only changed the way that millions of Christians practiced their faith both now and in the past through the Protestant Reformation, he also changed the social-political boundaries in Europe due to increased religious tensions. In order to get a better understanding of the motives behind Luther’s actions we first need to know more about him. Martin Luther was born on November 10th, 1483 in Eisleben, Saxony, which is now a part of modern Germany

Epideitic speech on overpopulation Essay Example For Students

Epideitic speech on overpopulation Essay Angela Hodgson Public Speaking Steve Martin April 27, 2005 Epideictic Speech We as individuals cannot even pretend to understand the problems with overpopulation. We do not take the time or the effort to be educated enough; therefore we do not help the prevention of future problems to keep our society as it is now. We may not do this, but I researched of three sociologists that do; Lester R Brown, Gary Gardner, and Brian Halweil. These 3 men decided to put together their intelligence to try and educate America the problems that come with overpopulation. These 3 men proved their self-lessness, sincerity, and their caring TOWARDS the people of America. These 3 men showed us that with a little effort from everyone, there can be sunshine the next day. These 3 men decided to write about the darkest, deepest of situations only to have all of us, and everyone else become knowledgeable of the issues of overpopulation. These three men chose to take time out of their lives to attempt to help our nation and the lives of you and me. These 3 men help make possible the fresh air we breath, the availability of clean water to cleanse ourselves, the roofs we have over our head, just because they took the time to announce the problems with overpopulation. Because of these 3 men we have freedom to do with our lives as we choose. If these 3 men did not take the time to explain the severity of the problems, we eventually would have restricted choices. If these 3 men did not take the time to educate the people we would have no preparation for a single problem that may arise from overpopulation, this would mean utter chaos. Our nation has controlled population and prevented the problems that could have happened, now we must maintain that pride for our future generations as these three men did for us. Because of our control over population, our nation has given us the best of both worlds. We can not even imagine how life would be anywhere else; maybe it would be like living on the streets, or even in a gutter. Because our nation has such control, many people take our freedom for advantage. People need to appreciate each and everything given to us, from the chair you sit in now, to the heart that is beating in your chest. People need to appreciate that they can wake up in the morning to arrive at their job, or even at school. People need to appreciate the fact that we do not have restricting laws telling us how many children we are allowed to have, that we do not have authorities regulating our everyday decisions. People need to appreciate the education that is available for the youth today. People need to appreciate that we have the free will to voice our opinion, to vote in elections, to protest against events that we may disagree with. These are only a few of the freedoms that are taken advantage of, only because people dont imagine how life would be without them. These 3 men not only care for themselves, not only for the people, but also for our environment. These 3 men have shown to the people that they once again are self-lessness, sincere, and caring for people like you and me. Therefore in appreciation of such, we need to take their words to heart and do something about it. Our society and environment may be fine as we look around today, but if we do not take a serious look at the problems that may come from overpopulation now; we will have but no choice later. .

The War on Marijuana free essay sample

Argues for the legalization of Marijuana. This paper presents arguments in favor of the legalization of Marijuana. The author argues that legalization would benefit the economy and society by reducing crime and violence. Slowly, the old man inhales the sweet smelling smoke and instantly relaxes. Time goes by slowly, stress melts like an ice cube, and the man feels a great sense of fatigue. Finally the man can go to sleep and rest in peace. These are just a few of the reasons people smoke marijuana. By making marijuana illegal, the government is deciding for the people what is healthy for them. Decriminalizing marijuana causes more harm than good. The war on drugs seems to be failing to achieve what it is meant for. Illegalizing marijuana violates civil liberties, causes social disorder, and increases crime and violence. The best solution to reduce these problems is to legalize marijuana for medicinal and recreational use. We will write a custom essay sample on The War on Marijuana or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Fiscal Policy in the 1960s and 1970s

Fiscal Policy in the 1960s and 1970s By the 1960s, policy-makers seemed wedded to Keynesian theories. But in retrospect, most Americans agree, the government then made a series of mistakes in the economic policy arena that eventually led to a reexamination of fiscal policy. After enacting a tax cut in 1964 to stimulate economic growth and reduce unemployment, President Lyndon B. Johnson (1963-1969) and Congress launched a series of expensive domestic spending programs designed to alleviate poverty. Johnson also increased military spending to pay for American involvement in the Vietnam War. These large government programs, combined with strong consumer spending, pushed the demand for goods and services beyond what the economy could produce. Wages and prices started rising. Soon, rising wages and prices fed each other in an ever-rising cycle. Such an overall increase in prices is known as inflation. Keynes had argued that during such periods of excess demand, the government should reduce spending or raise taxes to avert inflation. But anti-inflation fiscal policies are difficult to sell politically, and the government resisted shifting to them. Then, in the early 1970s, the nation was hit by a sharp rise in the international oil and food prices. This posed an acute dilemma for policy-makers. The conventional anti-inflation strategy would be to restrain demand by cutting federal spending or raising taxes. But this would have drained income from an economy already suffering from higher oil prices. The result would have been a sharp rise in unemployment. If policy-makers chose to counter the loss of income caused by rising oil prices, however, they would have had to increase spending or cut taxes. Since neither policy could increase the supply of oil or food, however, boosting demand without changing supply would merely mean higher prices. The President Carter Era President Jimmy Carter (1976 - 1980) sought to resolve the dilemma with a two-pronged strategy. He geared fiscal policy toward fighting unemployment, allowing the federal deficit to swell and establishing countercyclical jobs programs for the unemployed. To fight inflation, he established a program of voluntary wage and price controls. Neither element of this strategy worked well. By the end of the 1970s, the nation suffered both high unemployment and high inflation. While many Americans saw this stagflation as evidence that Keynesian economics did not work, another factor further reduced the governments ability to use fiscal policy to manage the economy. Deficits now seemed to be a permanent part of the fiscal scene. Deficits had emerged as a concern during the stagnant 1970s. Then, in the 1980s, they grew further as President Ronald Reagan (1981-1989) pursued a program of tax cuts and increased military spending. By 1986, the deficit had swelled to $221,000 million, or more than 22 percent of total federal spending. Now, even if the government wanted to pursue spending or tax policies to bolster demand, the deficit made such a strategy unthinkable. Note This article is adapted from the book Outline of the U.S. Economy by Conte and Carr and has been adapted with permission from the U.S. Department of State.

Affirmative Action Creates Unfair Playing Field essays

Affirmative Action Creates Unfair Playing Field essays Affirmative action is a controversial topic in society among all races and genders, and is a topic of dispute in almost all aspects of life, in work environments, in colleges and universities around the nation. Affirmative action attempts to put and end to discrimination but the policy also creates discrimination. It is praised for making universities and places of work more diverse and cultural, while others who feel discriminated against and who feel that they are not being viewed on the same scale as other employees and or students of a different race curse it. Affirmative action is a contradicting and hypocritical policy. The policy is outdated and should be taken out of effect in all aspects of society, especially colleges and places of employment. Being accepted to college or receiving a employment position should be reserved for those most qualified, regardless of their race or ethnicity. In 1964 when affirmative action was first put into place, it was intended to assist African Americans who had been fighting for civil rights. It helped African Americans receive equal employment opportunity.(Froomkin, Washington Post) At this time the policy was very much needed. Blacks had been freed from slavery over a hundred years earlier but still faced many forms of racism and were unable to receive equal opportunity. Affirmative action was a policy that was able to address this oppression. The Executive Order stated that companies that wish to bid on federal contracts must follow the guidelines set by affirmative action and keep a required a number of minorities employed.(Philbrook) Affirmative actions initial intentions were set up to help those on need, but affirmative action has now evolved into a system of meeting quotas. Affirmative action in the working environment discriminates against majorities and leaves qualified employees out in the cold because of their background and color of skin. If two applicants were app...

Unit 1 Micro Assignment Example | Topics and Well Written Essays - 500 words

Unit 1 Micro - Assignment Example This will occur in any sector of the economy, ranging from rent controlled houses, to basic needs supplies, and to luxurious human wants. For the duration of President Bush administration, the administration had levied price floors, which market analysts claimed were below the floor. In contrast, they did not produce price ceilings. As the economy operates, price floors alone have the propensity of gratifying the wealthy societal members, and captivating from the poor the petite they have, and at times, taking from the poor what they do not basically have to give (Mankiw 2011). Imposing price ceilings may create shortages, because it may discourage production, because manufacturers won’t be in a position to determine the profit margin they require from given products. It’s evident that price ceilings and price floors are inter-linked. For government efficient intervention in the economy, it should formulate a plan to impose both price ceilings and floors concurrently. By doing so, both the consumers and producers will be affected, but in a weighted manner such that the general societal members, especially those with low income reaps the benefits. Government involvement in the economy is way too far. Its fascination with safeguarding health, security and convenience has complicated the workings of the economy. For instance, the directive from government to have all pools in community centers and hotels fortified with lifts to guarantee easy access for the incapacitated has hiked the costs of these lifts to $8,000 to $20,000. This is not good for business, and has predisposed some community centers and hotels to close their pools completely. In another case, New York Mayor Michael Bloomberg has endeavored to ban the sale of soft drinks in servings with a capacity over 16 iotas. He proposes to levy the ban within all city eateries, and in other formations such as movie theatres and sports arenas.

Find Me product Assignment Example | Topics and Well Written Essays - 750 words

Find Me product - Assignment Example Here you can spend a lot of energy on the nerves of the fact that you have spent a lot of time searching and have not found yet. So, you want quickly and without stress to find lost things. So you want quickly and without straining to find lost things. Perfect for you would be a situation where at any given time you can find out the location of valuable things for you. And it would be good to use for this purpose a minimum of resources. Probably, your life would be easier if these wishes were carried out. Time and nerves you spend to search for another loss would not be stolen from your urgent sessions. In the morning you can without unnecessary upheaval for you to find everything you need (even socks), to have a quiet breakfast and go to work. If your pet has run away again somewhere in an unknown direction, you would not have to anxiously look for it at the vicinity of your home. And the solution that will facilitate your life really does exist. Based on GPS technology, there was developed a new device Find Me. Attach it to the important things for you, always be able to keep track of its location. The design of the device is primarily aimed at convenience and safety when using it. It easily attaches securely to any surface and can be easily removed. Because of its tiny and minimalist appearance it will not hinder you to use those things to which it is attached. After a phone call we can get distracted and forget where we put the phone. And when we need it again, we wonder where it could be put. Great, when we have the opportunity to call our phone to find the loss by the ring sound. But if our phone on silent or if the battery is low, we do not find the phone by the sound. In this case, we can come to the aid of Find Me. Location phone attached thereto Find Me can be found by any of the device with a built-in

Eusebio Camachos Autobiography Essay Example for Free

Eusebio Camachos Autobiography Essay My name is Eusebio Camacho. I am still in high school, I am a senior and I plan to go to Texas AM International University. One thing that I want and that also is part of my goals is study something that has to do with criminal justice, a lawyer. Since I was a kid, I always thought that in the future I will be one of the best lawyers, and now I am a teenager I still want that. That is the only career that I am interested now. I like to fight for the right thing, so that is why I want to be a lawyer, to fight for the right thing always. Another goals that I had in mind but that I am almost for achieve is go to the university, I will be the first one in my family who will go to university, that is why I am excited to go to college. I really hope that I can achieve my goal which is being a lawyer and if that comes true, I want to help all the innocent people who are in jail. I want to fight for the rights of all the people who does not have money and that the justice accused them for something that they did not do it. Thanks to my family now I am the person who I am. I really do not know what I will do without them. They supported me and they still do it, they are always there for me, teaching me what it is good and what not. Now I am a person who is responsible for all my obligations, I appreciate that they give me the opportunity to study, which is why i am grateful now. I appreciate all the opportunities that are in my way. I am an honest person; they taught me that lies do not bring you good consequences. I also am the kind of person who never gives up until I get what I want. My parents taught me that if I really want something, I should fight for it. I like to be super organized, because that way I can always know where I leave my things. I love to make new friends, I am super friendly. I can be shy all the time, but when a person really knows me they will say that from shy I have nothing. I absolutely am a good listener, maybe I do not give the best advice but I do my best. I love to hear people, not matter if what they are going to tell me is boring or not. I do not like be sad for negative comments from other people, I love myself and that is never going to change, I am good with myself. I always do what I want to, I do not like to depend from other people. That is who I am and what are my goals in the future, which hopefully i will achieve.

Womanhood in The Eve of St. Agnes and La Belle Dame Sans Merci and Mari

Womanhood in The Eve of St. Agnes and La Belle Dame Sans Merci and Mariana by Keats In the two poems "Mariana'' and "La Belle Dame Sans Merci'' and the extract from ''The Eve of Saint Agnes'' the poets portray three diverse perceptions of women. The reader distinguishes a woman as a temptress, a woman whom is vulnerable and is dependent on man, and a woman who is nubile and is innocently seductive. "La Belle Dame Sans Merci" is a ballad, written in 1819. In this ballad, the femme fatale deceives the Wretched Wright she meets. He falls in love with the Belle Dame instantly and is convinced that she too is in love with him; "She look'd at me as she did love". The Tempter is "beautiful, a faery's child"; the Belle Dame looks magnificent on the outer surface however beauty is only skin deep as there is an inner wickedness about her. Her "eyes were wild" and she enchants the Wretched Wright with "faery's song's". 'Faery's' were thought to be from 'another place'. Her love was weird but wonderful to the Wretched Wright, "And sure in language true she said, I love thee true." The Belle Dame is conveyed, as a temptress who knowingly destroys men's hearts, even from reading the title the reader knows this. The title is translated to mean 'A Beautiful Lady Without Merci'; this shows us that she is dangerous to men. "I saw pale kings, and princes too", the Belle Dame had intentionally starved more men before the Wretched Wright form love. This contrasts with "The Eve of St. Agnes" where the reader observes another type of temptress, Madeline, in the poem 'Mariana'. Madeline is unknowingly seductive to the weak Porphyro. Porphyro even sings to her, "La belle dame sans merci: Close to her ear" as ... ...ness by Keats, "Alone and palely loitering", we too connect this image with gloomy, suffering love. As if he is colourless like the "Pale warriors, death-pale were they all." Love had taken away all their cheerful colours along with leaving them weak and defenceless. In conclusion through these poems the reader explores the limitations of society and the influence of these restrictions on women. The reader also observes the power and beauty of love as well as the result it has on people. In all three poems the last line of the poems and the extract demonstrates this; "Oh God, that I were dead!" "For if thy diest, my Love, I know not where to go", "And no birds sing." I think that in all three endings Keats's and Tennyson some up the distress caused by love and the penalty of its addiction very admirably when looking into the poems not at first glance.

Reflective Journal Teaching Essay

At the end of an Early Years session, we expect the children to be seated on the carpet for their parents to collect them. One of the children was finding it very difficult to co-operate, and continued to move around the classroom, walking and running, picking up toys and making noise. I asked the child to sit down but receive no response. I then asked again for her to sit down and began to move towards her in a way that indicated I was likely to sit her down myself. At that point the child giggled and ran away from me quickly, shouting loudly and refusing to come to the carpet area I felt it was very important the child sat down, with no toys in her hand, and I was concerned other children would copy her behaviour. I felt embarrassed to be under the child’s control! The child seemed to be enjoying this and I did not feel confident at all and immediately regretted trying to move towards her. However I had done so because I felt I imperative all the children were ready quickly as we were running a little late for the end of the session, and the class teacher had already gone to open the door to let the parents in! . I believe I should have acted in a more adaptable manner. I could have considered an alternative way to encourage her to sit where she should be. In Dewey’s publication How We Think (1910) Dewey draws the readers attention to routine action and reflective action, where routine action is largely pre set guidelines, not giving consideration to individual circumstances. Reflective action is considering the individual situation and adjusting as necessary (1910). I should have reflected on the situation as it were happening. The child could have been quickly pacified with a small activity- perhaps helping me to tidy the books away – whilst this is not common practice, it would have still achieved her quietly remaining on the carpet until her parent arrived. I needed to adjust the pre-set guidelines to the individual situation. Dewey also believed we should draw on past experiences whenever possible (1910) and I will consider this in the case of this child. A small adaptation of the rules to meet her needs would be in everybody’s best interests. Allowing the child to have an item or engage in a quiet activity at certain times could encourage a more positive response from her while she settles into the school environment. I will continue to keep a reflective journal so I am encouraged to think more independently and learn to become adaptable. I feel reflecting on experiences and learning from what happens – and seeing the outcome when I put ideas into practice – will help me to grow in confidence and become more effective Practitioner. It will prevent me from being becoming unable to develop individual responses to unique situations. It is imperative that we learn to reflect on our actions. If we don’t, we will simply be Turned into low level operatives†¦while remaining blind to large issues of the underlying purposes and results of schooling (Griffiths and Tann, Ripples in Reflection 1991:100).

Ignominy in the Puritan Community Essay

The title of Nathaniel Hawthorne’s The Scarlet Letter refers to the literal symbol of ignominy that Hester Prynne’s community forces her to wear as a reminder of her sin. Though the word â€Å"ignominy† is used in sympathetic passages that describe Hester Prynne’s disgrace as an adulteress and out-of-wedlock mother, its use at the same time reveals an extremely critical description of Hester’s community; Hawthorne finds that what is truly disgraceful is the way the community relishes and exploits the opportunity to punish one of its members. Through powerful diction and imagery describing Hester’s sin and through saintly representations of Hester’s beauty and wholeness, Hawthorne reveals his sympathy toward Hester. The narrator commiserates with Hester when the reader first encounters her walking to her daily public shaming upon the marketplace’s scaffold. He writes, â€Å"her beauty shone out and made a halo of misfortune and ignominy in which she was enveloped† (50). The word â€Å"halo† suggests an angelic, even saintly quality, compared to the sin for which she is being publicly disgraced as punishment, making her circumstance more complex than simply one of punished sin. That she is â€Å"enveloped† by disgrace implies that her shame derives more from her surroundings than from her sin; Hawthorne’s use of â€Å"misfortune† also demonstrates the narrator’s sympathy toward Hester, again suggesting that her disgrace comes as much from the community’s display of her sin as from the sin itself. Hawthorne portrays Hester sympathetically yet again in her encounter with Chillingworth in the prison. The disguised physician declares Hester to be â€Å"a statue of ignominy, before the people† (68). Ironically, Chillingworth, in the role of a healer, here admonishes rather than helps Hes ter. His words, intended to threaten and punish Hester, in fact, spark sympathy for her in the reader. Similarly, later in the novel, while Hester and Dimmesdale talk in the forest, briefly away from the opprobrium of the Puritan community, Hawthorne describes how â€Å"Hester Prynne must take up again the burden of her ignominy† (170), on her return â€Å"to the settlement.† The use of the words â€Å"must† and â€Å"again† reveal Hester’s continual forced obligation to wear and be a symbol of shame in her community, and show again the narrator’s sympathy toward her. The fact that she is â€Å"burden[ed]† by disgrace illustrates the extreme weight of her painful, shunned experience, thus establishing the cause for the narrator’s sympathy for Hester. As Hawthorne shows empathy regarding Hester as she leaves the prison, he also condemns the harsh experience inflicted on her by the community, â€Å"The very law that condemned her†¦had held her up, through the terrible ordeal of her ignominy† (71). The words â€Å"terrible ordeal† not only reinforce the narrator’s sympathy toward the protagonist, but also suggest that the narrator is judging the community, not Hester. By revealing the community’s enjoyment and cruelty in punishing Hester, Hawthorne criticizes the Puritan’s ideas of justice and mercy through both assertive diction and direct communication with the reader. When â€Å"A crowd of eager and curious schoolboys† stare â€Å"at the ignominious letter on her breast† (52), the reader sees the â€Å"eager† pleasure and excitement witnesses experience from Hester’s circumstance. Here Hester’s disgrace has become both an entertainment and an educational device. The narrator continues with, â€Å"she perchance underwent an agony†¦as if her heart had been flung into the street for them all to spurn and trample upon† (52). With this description, Hester’s humanity is maintained, even when the comm unity, â€Å"all† of it, objectifies her as a teaching tool. The image of her heart â€Å"flung†, â€Å"spurn[ed] and trample[d] upon† demonstrates both the narrator’s sympathy toward Hester and animosity toward Puritan society, regardless of the age of the member. Shortly after his description of the schoolboy’s callous treatment of Hester, the narrator continues with a harsh account of the scaffold and pillory once employed upon it, â€Å"that instrument of discipline† that represented â€Å"the very ideal of ignominy† (52). The pillory reflects the nature of the community’s sense of justice, and the narrator finds it extremely harsh. The word â€Å"ideal,† often associated with perfection, suggests that the pillory signifies the ultimate desired effect of â€Å"ignominy:† public shame from which the sinner cannot turn away. Next, it would seem that Hawthorne speaks out directly and emotionally to the reader, declaring, â€Å"There can be no outrage, methinks, against our common nature, whatever be the delinquencies of the individual, – no outrage more flagrant than to forbid the culprit to hide his face for shame† (52). Hawthorn’s use of word â€Å"methinks† suggests his forceful personal address on this issue of cruelty; he weighs in powerfully against the malice of the Pilgrim community that punishes Hester, even if it has not subjected her to the pillory. The word â€Å"no† implies Hawthorne’s view that this punishment is an absolute violation of human decency on the part of any community that turns a criminal into a victim by inflicting the use of a pillory. The letter â€Å"A† Hester must wear shows that the Puritans have depersonalized Hester as part of her punishment for committing adultery. The Puritan community is again portrayed as disgraceful when â€Å"John Wilson, the eldest clergyman of Boston† (60), steps forward above the scaffold where Hester continues to stand. He â€Å"had carefully prepared himself for the occasion† (63). Clearly, the words â€Å"carefully prepared† show Wilson relishing the public opportunity to punish Hester. He delivers to the community â€Å"a discourse on sin, in all its branches, but with continual reference to the ignominious letter† (63). His repeated reference to the scarlet letter underscores his depersonalization of Hester in her disgrace, without any consideration of her human suffering. The word â€Å"ignominious† reflects as much about the opportunistic clergyman and the punishing Pilgrim audience as it does about Hester’s sin. The narrator continues, â€Å"So forcefully did [Wilson] dwell upon this symbol, for the hour or more during which his periods were rolling over the people’s heads, that it assumed new terrors in their imagination† (63). The length of this sermon, and the nature of Wilson’s â€Å"rolling† delivery show the clergyman’s intention to hammer his message into the crowd and fire up its punishing judgment. Hawthorne continues to criticize the community as he places Hester historically at the site where she was first disgraced. The narrator notes, â€Å"If the minister’s voice had not kept her there, there would nevertheless have been an inevitable magnetism in that spot, whence she dated the first hour of her life of ignominy† (211). Implied is the idea that the power of public shaming by the community causes her to remain. Specifically, by noting that the scaffold is where â€Å"the first hour of her life of ignominy† began the author criticizes the community by revealing that Hester did not experience â€Å"ignominy† until being publicly disgraced on the scaffold, even though her sin had been committed many months prior. With his use of the word â€Å"ignominy,† Hawthorne repeats throughout The Scarlet Letter the cruelty, judgmental attitude, and narrow-mindedness of Puritan society. He portrays Hester’s community as condemning sinners mercilessly, refusing to accept ideas that are foreign to their ways of living or thinking. In this way, the townspeople depersonalize Hester, suggesting that she and her disgrace are one. Hester is seen as her sin, not as a complex human being with complicated, still unknown, circumstances.

10 Description Essay Topics on Business Communication

10 Description Essay Topics on Business Communication If you are tasked with writing an essay on business communication, you must substantiate all of your claims with facts. Below are some interesting facts that might suit your writing purposes: Business communication is a unique offshoot of regular communication, even though the processes in each and the guiding principles for both are the same. The key difference lies in the situation in which they are applicable. General communication can be used in many situations around the world while business communication deals solely with business activities. There are two types of business activities. The first is internal and the second is external. Internal business activities include the improvement and maintenance of employee morale, the provision of orders to employees, the prescription of methods and business procedures, the announcement of organizational changes and policies, as well as updates for management. External business activities relate to the sale and requisition of goods and services, reports to shareholders, and the creation of favorable workplace environments. In both external and internal business activities the purpose of business communication is to secure action by the person who is receiving the communication. When a business person sends a message to someone else they expect that person to do something upon receipt of the message. This might be the approval of an action, the sending of information, the placing of an order, or any other action. In order to make sure that this happens business communication must rely upon unique language which is direct and concise. The language used for business communication must draw attention, develop conviction, induce action, create desire, or arouse interest. Business communication is typically applied to business documents. Business documents have to meet certain standards so that they are internationally recognized. There are two types of business documents including internal and external. Internal documents are those which circulate inside of a specific organization and often include proposals, memos and reports. External documents are those which circulate outside of an organization. These include reports, letters, and proposals. Some external documents might also include information disclosed to customers, clients, stockholders, media, and customers. Business communication is critical to the success of any organization no matter the size or location of the business. Business communication is part of the external image a company produces. Good business practices help companies achieve their objectives internally and externally through good business communication. In order to survive continual change processes and global environment businesses must change the structure and delivery of communication processes. Global environment for businesses must consider communication issues against a backdrop of technology, ethical concerns, culture, competition, and legal concerns. There are four basic elements to communication. The first is the sender. The second is the receiver. The third is the message. The fourth is the medium used for communication. Communication is therefore defined as the manner through which messages are conveyed to others through a proper and professional Channel.  There are different channels used to convey business communication. The decision to use a specific channel and by extension a specific medium is determined by the purpose of the communication, the ability of the encoder to use that medium, and the effect of the medium to deliver the message. When senders transmit messages a response is expected. Within professional communication responses are generally expected within 24 hours and in some cases within 48 hours during the Monday through Friday work week. If companies specifically state that their departments such as customer service are open on the weekend this response time may extend to weekends as well as weekdays. In any case the response received can be favorable, unfavorable, immediate, or deferred. When writing business communication feedback is essential. Feedback informs the sender that the message was received and the purpose of the message was for filled. Proper feedback in the form of a prompt response issues both parties that active listening is taking place. In many cases among modern communication a deplorable trend has emerged whereby recipients of communication opted not to read the entirety of the message and instead simply gloss over the content picking up a few key details. When this happens the feedback provided reflects upon this laziness. This happens regularly in areas such as customer service or when questions are posed to business policies. When a specific question is asked and the recipient fails to read the question in its entirety it results in the recipient responding inappropriately. The recipient might respond with the wrong answer to a question due to the fact that they read the question incorrectly. Things like this are happening more and more frequen tly within the business community as business communication fades into the backdrop of the online world. Effective business communication revolves around a clear purpose. Just like academic writing, business communication requires planning. The purpose must be planned out prior to writing. Effective communication requires that all people involved in the purpose have a shared responsibility. No matter the level within the company, everyone involved in a single communication is working toward a common goal which means that everyone has a share of the communication process. The needs of the receiver must be kept in mind when communicating in a business fashion. Active listening is an important way to show that both sides are assuming their shared responsibility and review the questions and content in their entirety. Active listening is one of the key elements of modern business communication which is starting to fade away, resulting in miscommunications regularly. Another key aspects related to effective business communication is the control of emotions. Communication and a business settin g requires the ultimate level of professionalism which means that everyone must be motivated to work toward shared goals and doing this means controlling emotions. Part of controlling emotions revolves around politeness. The tone of a communication within the business place is based on the choice of language and it will influence the reaction that the receiver feels. These facts are great, aren’t they? We hope they will suit your paper. Don’t forget to check our 20 topics on business communication for a description essay as well as description essay guide for one of these topics. References: Alred, Gerald J., Charles T. Brusaw, and Walter E. Oliu.  The business writers handbook. Macmillan, 2011. BoveÃŒ e, Courtland L, and John V Thill.  Business Communication Today. Upper Saddle River, N.J.: Prentice Hall, 2000. Print. BoveÃŒ e, Courtland L, John V Thill, and Barbara E Schatzman.  Business Communication Essentials. Upper Saddle River, N.J.: Prentice Hall, 2004. Print. Bruckmann, Clive, and Peter Hartley.  Business Communication. Hoboken: Taylor Francis, 2001. Print. Carver, B.E. Business CommunicationIndividualized: -A Different Approach-.  Business Communication Quarterly  37.3 (1974): 22-24. Web. Gopal, Namita.  Business Communication. New Delhi: New Age International, 2009. Print. Guffey, Mary Ellen, and Dana Loewy.  Essentials Of Business Communication. Mason, OH: South-Western/Cengage Learning, 2010. Print. Guffey, Mary Ellen.  Business Communication. Cincinnati: South-Western College Pub., 2000. Print. OHair, Dan, Hannah Rubenstein, and Rob Stewart.  A Pocket Guide to Public Speaking: A PDF-style e-book. Macmillan Higher Education, 2012. Williams, Joseph M., and Joseph Bizup.  Style: The Basics. Longman, 2015.

The Computer Ate My Blog… and Other Excuses That Don’t Work

The Computer Ate My Blog†¦ and Other Excuses That Don’t Work Last week, I wrote a draft of a blog and saved it to my â€Å"My Blog† folder, planning to return to the piece to edit it before my Monday publishing time. Due to my speaking and traveling schedule, I knew I would not have any wiggle room on this one. When I went to pull up the blog on Monday, however, it was not in the folder where I saved it. The document path showed up in my â€Å"Open Recent† list but alas, it would not open. I missed a publication date for the first time in years. And you probably don’t care why, do you? â€Å"Excuses, excuses. Blah blah blah†¦Ã¢â‚¬  Really, all you care about is that you’re reading this blog, now. Imperfection My blog is not the only thing I dropped in the past week. Over the weekend, for instance, I was in charge of many aspects of the Foundations Weekend Training with the Wright Foundation in Chicago. One of my roles was making sure the sales table was staffed. I knew there were some gaps in the schedule, and I never addressed them fully prior to the training, figuring we’d work something out over the weekend itself. Sunday rolled around and there was no more time to spare. All of a sudden we had an urgent situation on our hands. People were starting to come to the table to sign up for programs, and we did not have people there to help them. Oops. I was in a bit of trouble from the people supervising me. Finding Solutions Together Thankfully, there were other people in the room who could help. We put our heads together, trained people on what they needed to be trained on, and covered the gap in staffing. I learned a lot over the weekend about how to handle mistakes. People do not like to hear excuses and explanations of why you made the mistake. They want you to acknowledge the drop and figure out a solution. And they want to stay in relationship with you as you fix the mistake. In the past, when I have made mistakes, I have often defaulted to ineffective excuses and defenses, not wanting to be seen as unreliable. I have believed that if a mistake is my fault, I will be fired or abandoned. If I could put responsibility on someone else, then, in my world of mistaken beliefs, I would not have to â€Å"take the blame.† As you’ve probably gathered, I have spent plenty of time and energy beating myself up, which means I have not been paying attention to the people around me who could help think through options  and even be part of the solution. Celebrating Mistakes I’ve been told for a long time to â€Å"celebrate mistakes†Ã‚  (I even wrote a blog about it), and I have not been doing a great job of it. But this past weekend, I got an inkling of how to do that. At this Foundations Weekend, I figured out more than how to staff the sales table. I learned that I am unlikely to be fired for making mistakes if I take responsibility for quickly finding a solution. I tapped into the joy of teamwork when something needs fixing. And I discovered that I can manage to remain pleasant and delightful to be around even when I’ve done something wrong! So yeah, I lost my blog. But I’m not complaining. I wrote what I hope is a better one, and now the other topic seems like yesterday’s news. I am looking forward, with no excuses.

SWOT Analysis for Possible Ventures. Airbus Joint Venture with Boeing Essay

SWOT Analysis for Possible Ventures. Airbus Joint Venture with Boeing - Essay Example It is evident from the study that in the joint venture, Airbus has strengths that would make it stand out from any possible competition and posed threats. Firstly Airbus has advanced technology in aircraft manufacturing as compared to Boeing, its technologies such as fly-by-wire, joy stick control and laser guided riveter would make Airbus to have a bigger share of the joint venture. Secondly, the manufacturing of Very Large Commercial Transport (VLCT) would take place in Europe where the company has well-established markets. Although the company stands to benefit from the opportunities presented by the joint venture there are some threats that the company needs to consider. Competition with Boeing will make Airbus to cut its prices and this will affect its profit margins. From the venture, the company will be forced to expose its technology and manufacturing techniques to Boeing. In the joint venture, Boeing will have better opportunities than its rival company Airbus will. However, the two companies expect almost similar opportunities. Successful production and marketing of the VLCT will create deals that would increase the company’s capacity to market its other models. Due to the current condition of saturated airports and need for expansion there will be a ready demand for the proposed VLCT. Currently Boeing controls about 60% of the aircraft market and it hope to increase its niche from the venture. The initial cost of producing a VLCT stands at $5-$20 billion, which the company hopes to raise over the next 4-10 years. From the projected demand of 500 units for $150 - $250 million, Airbus expects to create a deal worth 1.25 trillion dollars, which is a remarkable return on investment. Boeing has many strengths that will enable it to benefit from the possible opportunities, unlike it rivals Boeing has a high control over its suppliers with some being sole-suppliers. This makes Boeing to stand out as a well-established aircraft manufacturer. Boeing ha s enjoyed a long-standing agreement in the production of military aircrafts and this has enabled the company to generate a lot of profit. Although Boeing is a strong company, the company has some weakness. Firstly, Boeing may lose its market share if it is unable to produce the VLCT economically. The company has a low production capacity and therefore it may not handle the extended demand adequately. These weaknesses create competition threat that the company faces from its rival company Airbus. Airbus owns or has the rights to most of the critical technologies required in the production of VLCT and therefore Boeing is threatened by possible exploitation. Part 3; Analysis of Airbus Standalone initiative Although the VLCT is a proposed joint venture,

Growth and Development of Global Economy - Economics Essay

Growth and Development of Global Economy - Economics - Essay Example On the contrary, they are stuck in the vicious cycle due to the US subsidies which crowds the efficient producer’s market, since without subsidies the US cotton production would not be economical. The US government harms the poorer nations through subsidizing their own domestic cotton production more than it helps them through foreign aid, as proved by statistical data in The Oxfam Briefing Paper (Oxfam International, 2004, pages 1-40). The subsidies does not only affect the Balance of Payments, but has a trigger down effect, it lowers the income of farmers, thus reducing the income available for expenditure, further strengthening the economic crisis by lowering aggregate demand, the multiplier sets into a negative action, and poverty sets in, thus making West African nations vulnerable to US cotton subsidies, furthermore in accordance with Anderson and Valenzuela (Anderson and Valenzuela, 2006, page 19) the usage of Genetically Modified Organism for the cotton production in d eveloping nations would have a greater positive effect than eliminating subsidies completely. However, since it is a time-consuming process to convert every small farm to GM technology, hence from the West African nation’s perspective, the USA should eliminate its cotton subsidies in order to aid the developing nations in coming out of the economic crisis and poverty situation. The US political policies focus on hardcore protectionism with regards to the cotton market; the subsidies are unfair and distort the free trade system. According to the multiplier effect, protectionism in the cotton industry also leads to indirect help of US domestic textile and apparels industry, as presented in The Oxfam Briefing Paper. However, these subsidies focus on helping only the larger farms, despite publicizing otherwise, since 67% of the US farms are ineligible to attain the subsidy benefits, and it is generally the top 10%

Ethics and Professional Responsibilities Essay Example | Topics and Well Written Essays - 250 words

Ethics and Professional Responsibilities - Essay Example This is because they may result in to severe consequences if not well checked. Therefore the moral obligation to consider the consequences of their actions or decisions lies with the engineers themselves. Whenever a safety problem occurs or during a disaster recovery, any concern noted by engineers should get reported to the relevant authority to enable investigation and subsequent response to the problem. This has often been a challenge especially when one feels they may be blacklisted or fired. However, it is ethical and moral standards that an individual engineer has that will bring a difference when such situations arise (Jr, Pritchard, Rabins, James, & Englehardt, 2013). When an issue of concern is not reported due to fear of having one’s job in the line, the consequences that may arise could be very dire not only to those in the surrounding but also to the engineers who engage in the given activity. Therefore, it is important for engineering students to have ethics as a part of the curriculum so that they are prepared to make decisive decisions in their professional careers. This will enable presentation of code of ethics to the profession of engineers saving the world from the unforeseen misfortunes that may result from unethical practices in this profession ( Jr, Pritchard, Rabins, James, & Englehardt,

Wholeness of society Essay Example for Free

Wholeness of society Essay Carlyle uses repetition, morals, and Biblical allusions to point his arguments towards philosophers, stressing the salutary benefits of work, and his very positive attitude of fending of idleness with the weapon; he denounces the rubble of human nature, praising work and conformity through his use of imagery. Innate man is portrayed as the chaotic jungles of the world, dangerously crouching toward the desert insanity. Though in our present day, man is given his individualism, Carlyle describes it as a curse. It is pure torment which leads to worse unquenchable thirst to be satisfied. Only by the rich calling of society will man escape his sorrows and despair. Human nature was not built to work for itself; aspirations for its own personal satisfaction. On the contrary, Carlyle sees the selfish individual draining off the sour festering water into his own corrupted soul. The idea of materialistic and fortuitous gain is made implausible as the rupture caused in ones life is made over by absurd consequences. These are the means of redemption as well as conformity. The world as one has created a necessity to reach and ultimately obtain true satisfaction; Carlyle makes this clearly obvious that no one can be oblivious to this global aspiration. Work itself is elevated to the level of divinity, as it is called sacred and the only means to true happiness. Human nature is known to form a kinship to the prosperity and comfort that results from wealth, yet none seek work with the fervor and passion it relies upon. Man is born to work, thus any contrast leads to perpetual despair. At birth man is ignorant but learns that through labor and the conformity into reality, man perfects himself. The illusion of Christs resurrection is made through the sermon-like diction; for it was been written; that the purifying fire at work will only free the soul from their pity. Blessed is he who holds a life purpose and becomes noble towards the standards of society; for only then can man become pure and stable. Through work, individualism is thus destroyed and ignoble the tyrant. For only them will knowledge be held good and finally contain the harvest of darkness will bring more satisfaction than the heaps of wisdom, for the life will only be filled with despair. Through and abundant array of biblical allusions and the descriptive imagery to portray the spoils of individualism and the consequences of ignorance, Carlyle praises conformity and those whose life purpose is to benefit the wholeness of society.

Niagara Falls :: essays research papers

There are many great wonders of the worlds, among them is the Niagara Falls located in Ontario. Niagara Falls is the jewel of geological history in the Niagara District. Did you ever wonder; how old is Niagara Falls? How did the Falls begin? What is the Niagara Escarpment? Niagara Falls is a major attraction site for tourists. This 12,000-year-old natural wonder attracts some 12 million tourists a year. Also, you can go behind the falls for a tour. Honeymooning couples have made their way to Niagara Falls for nearly 200 years. The Niagara Falls to offers some unique charms such as the water, that's the draw. Crashing, plunging, thundering without cease. (It did freeze once.) Although there are taller Falls, there are none wider. Here you also get three for the price of one: The raging rapids of Rainbow and Bridal Veil Falls (American) tumble over massive rock formations in a nearly perfect straight line; amazing Horseshoe Falls (Canadian) form a natural curve. Niagara Falls was formed as the glacier retreated. The upper Lakes began draining into the lower lakes at five to six locations across the Niagara Escarpment (like water pouring from a tap). Twelve thousand years ago, the Niagara River ultimately became the main water outlet over the Niagara Escarpment. The waters of a much larger Lake Erie began to flow over the escarpment into a larger Lake Iroquois (Lake Ontario). The water fell over the escarpment and Niagara Falls was born. The first humans arrived in Niagara Falls Region almost 12,000 years ago, just in time to witness the birth of the Falls. The land was different then, consisting of tundra and spruce forest. During this time Niagara Falls was inhabited by the Clovis people. A man by the name of Dr. Roy Spencer first discovered the birthsite of Niagara Falls in early December 1678 The first person to go over the Niagara Falls and survive was a 63 year old woman named Anne Taylor.

Operations Management Final

Operations Management Final Report Case Study (1) Gate Turnaround at Southwest Airlines (Chapter Six) (2) Constraint Management at Southwest Airlines (Chapter Seven) (3) Lean Systems at Autoliv (Chapter Eight) (Derek Silkebaken) D974557 2012? 1? 2? Chapter 6 Planning Capacity Video Case: Gate Turnaround at Southwest Airlines Q1. How can Capacity and utilization be measured at an airline such as SWA? Answer: Capacity is the maximum rate of output of a process or a system.And utilization is measured as the ratio of average output rate to maximum capacity. In Southwest, capacity can be measured in available seat-miles (AMS) pre month. Therefore, utilization can be measured as the ratio of average seat-mile rate to maximum seat-miles. Q2. Which factors can adversely impact turn-around time as SWA? Answer: There many factors can adversely impact turn-around time as SWA. The aircraft has to be served by the ground operations team for its next departure.The grounds operations team consists of a baggage transfer driver who has responsibility for getting connecting flight baggage the ground operations team consists of baggage transfer driver who has responsibility for getting connecting flight bags to baggage claim for passenger pick-up, a lavatory truck driver who handles restroom receptacle drainage, a lead gate to handle baggage carts and track incoming and outgoing bag counts, and a bin agent to manage baggage and cargo inside the plane.In the same time, the provisioning truck has to restock supplies such as drinks and snacks. The fuel truck has to load fuel to the airplane. If any unexpected thing happens during the maintenance, it might slow down the flow of operations. Meanwhile, if the passengers can deplane and enplane as schedule, it is another concern. Anything from weather delays to unexpected maintenance issue at the gate can slow down the flow of operations and adversely impact turn-around time. Q3. How does Southwest Airlines know they are achieving thei r goals?Answer: Company executives know when they have achieved their goals when internal and external metrics are reached. For example, the Department of Transportation (DOT) tracks on-time departures, customer complains, and mishandles baggage for all airlines. Southwest Airline can collect all the relating information and The company sets targets for achievement on these dimensions and lets employees know on a monthly basis how the company is doing against those metrics compared to the rest of the industry.Regular communication with all employees is delivered via meeting, posters, and newsletters. Rewards such as prizes and profit sharing are given for successful achievement. Q4. What are the important long-term issues relevant for managing capacity, revenue, and customer satisfaction for SWA? Answer: Rolling King and Herb Kelleher started Southwest Airlines in 1971 with this idea: if they could take airline passengers where they want to go, on time, at the lowest possible price, and a good time while doing it, people would love to fly their airplane.These issues are still important for managing capacity, revenue, and customer satisfaction for SWA. Moreover, improving the utilization of its fleet by turning around an aircraft at the gate faster than its competitors is another major issue for SWA because even a single minute reduction in aircraft turnaround time system wide means additional seat-miles being added to the available capacity of Southwest Airlines. Chapter 7 Planning Capacity Video Case: Constraint Management at Southwest Airlines Q1. Analyze Southwest’s passenger boarding using the Theory of Constraints.Answer: From the lobby check-in process through to boarding at the gate and processing plane turnaround, the process of operating the airline filled with constraints that must be managed in order for them to be successful and profitable. Fight schedules are tightly orchestrated and controlled, departure and arrival gates at airports are l imited, and individual aircraft have seating capacities in each section of the plane, to name a few. Q2. Which boarding scenario among the different ones proposed would you recommend for implementation? Why?Answer: In my personal opinion, â€Å"assigned boarding gate line positions based on both boarding group and gate arrival time† is the most workable. The principle to assign position based on boarding group can satisfy the customers who travel in group and want to sit together. The customers might be family, friends or couples. Then the principal of gate arrival time is to meet the rule: first come, first served. If the assignments of the positions are according to the arrival time, there are few customers would complain about the unfairness.Therefore, customers would like to follow the rules and accept the assigned positions. The high-quality and fast customer service will impress all his customers. Q3. How should Southwest evaluate the gate boarding and plane turnaround process? Answer: Southwest should check if it can manage all potential bottleneck are effectively. Southwest’s famous rapid gate-turnaround of 25 minutes or less demonstrates how attention to the activities that ground operations must complete to clean, fuel, and prepare a plane for flight can become bottlenecks if not properly scheduled.In the terminal at the gate, passenger boarding also can be a bottleneck if the boarding process itself is not carefully managed. In 2007, as part of the company’s improvement activities, Southwest focused its attention on the passenger boarding process to determine whether there was a better way to board. Its existing process consisted of three groups: A, B, C, with no assigned seating. Depending on passenger check-in and arrival time, passengers were given a spot in group. Those first to check-in received choice places in the A group.Last to check-in ended up in the C group, and usually had a choice of only middle seats in the back o f the plane upon boarding. As passengers arrived at the gate, they queued up in their respective boarding group areas to await the boarding call. Q4. How will Southwest know that the bottleneck had indeed eliminated after the change in the boarding process? Answer: It can be evaluated by the change of the gate-turnaround time. If the bottleneck in the boarding process has been eliminated, then the gate-turnaround time should be shorter than 25 minutes. Meanwhile, profitability and customer satisfaction should be improved.Chapter 8 Designing Lean Systems Video Case: Lean Systems at Autoliv Q1. Why is a visual management approach such an integral part of Autoliv’s lean system? It allows Autoliv to keep track of work time needed to complete a customer’s order. A â€Å"rail† is used for the management of the heijunka cards in each cell. For instance, if the card is green, it means the work on a product that fulfills the customer’s order can be completed durin g normal working hours. If the card is yellow, overtime is needed to complete the order. But if the card is red, it means weekend overtime is needed.Also, the visual communication allows for the determination of when a group of cells is backed-up and not performing properly. If a cell is not performing at the required pace to meet customer demand, the cards will stack up on the rail and provide a very visual cue that the cell is not meeting expectations. And, this will provide an opportunity for the cell team members and management to implement immediate countermeasures to prevent required overtime if the situation is not remedied. Q2. Describe the JIT considerations presented in the chapter as they relate to Autoliv’s manufacturing environment?The following are types of Just in Time (JIT) activities according to the Tokyo Production System (TPS): Eliminate waste or muda: by cutting excess capacity or inventory and removing non-value-added activities. Kaizen: the understandin g that excess capacity or inventory hides underlying problems with the processors that produce a service or a product. Jidoka: automatically stopping the process when something is wrong and then fixing the problems on the line itself as they occur. Poka-yoke: mistake-proofing methods aimed at designing fail-safe systems that minimize human error.Takt time: cycle time needed to match the rate of production to the rate of sales or consumption. Heijunka: the leveling of production load by both volume and product mix. Q3. Which method of workflow is embodied in Autoliv’s system? Why is this approach most suitable to its lean environment? The Kanban System – a card is attached to each container of items produced. The container holds a given percent of the daily production requirements for an item. When the user of the parts empties a container, the card s removed from the container and put on a receiving post.The empty container is then taken to the storage area; the card s ignals the need to produce another container of the part. When the container has been refilled, the card is put back on the container which is then returned to a storage area. The cycle begins again when the use of the part retrieves the container with the card attached. Q4. When Autoliv started its lean journey, a number of operational benefits and implementation issues had to be addressed. What were they, and how were they addressed? Autoliv was not able to meet customer demands by fulfilling the needs of its automakers; they were pressured to change operations.They adopted the Autoliv Production System (APS) which was modeled after the Toyota Production System (TPS). In order to resolve visible problems, Autoliv performed daily audits, monthly training, and more in-depth education to help focus attention on where changes needed to be made. If there as an abnormal condition during the work execution that slowed down the work of the cell or stopped altogether, a â€Å"stop and fix † model was put into place. This allowed Autoliv to stop the production line immediately and be able to correct the problem before operations got worse.Next, to help focus efforts daily, Autoliv had a blue â€Å"communication wall† that everyone sees as they head to their work site. The wall contains the company’s â€Å"policy department,† which consists of company-wide goals for customer satisfaction, shareholder/financial performance, and safety and quality. Consequentially, all aisles and walkways surrounding cells are to be clear of materials debris, or other items. If anything appears in those areas, everyone can quickly see the abnormality and be able to keep the areas surrounding the cells clear of debris.

Entertainment History Essay

Within this essay it describes the popular and most common entertainment in Britain, from radio to the movies, in the beginning of the 1930’s. It reveals key feature of entertainment in the early 1930’s, for instance how it started, what were their intentions and what they involved. The radio plays a huge amount in our lives that’s why when it first began it was a phenomenon for the public and became a big success for the nation. It was formed on 18th October 1922, by a group of leading wireless manufactures. Its founder, John Reith, believed that the BBC should educate, inform and entertain the public, he states this when he says ‘Broadcasting should bring †¦ all that is best in every department of human knowledge, endeavour and achievement’. Reith enforced many regulations for instance; rude jokes were not allowed; he banned light entertainment on Sundays; and presenters had to speak properly so accents or dialects were not allowed. He felt that the BBC should provide popular programmes, however he also wanted BBC to be educational and enlightening experience. Which the BBC accomplished, it broadcast all over the U. K and was able to entertain and inform those in their own home, which brought families together. Though the radio had its rivals such as newspapers, and magazines it managed to overcome this by reaching out to all types of the public for example male, female, all classes, the educated and the illiterate. It became even more popular when the new wireless sets were invented; this was a great delight to all homes in Britain, it was very accessible in letting families enjoy listening to the radio. As well as putting across the news around the world the BBC also aired other kinds of interest such as dance music and comedy. This was a great improvement for singers and band leaders because it made them a vast amount of recognitions by the public because it caused their sales of their records to increase hugely. Band leaders such as Jack Payne and Henry Hall were very popular also common programs for example ‘Bandwagon’ went unmissed. As a result, radio was a family orientated source of entertainment and became a way of spending the night in, whilst enjoying yourself, rather than spending your night out. Another big source of entertainment was the cinema. Just as the radio allowed families coming together the so did the cinema, though it was more a family outing. The film industry grew rapidly, however at first the British film industry couldn’t compete with the American film industry. It wasn’t as technically advanced as the American films and the British public preferred to watch more films from America which didn’t created a bigger obstacle for the British film industry. Consequently in 1927 the government passed an act ensuring that at least 5% of the total number of films should be shown in cinemas had to be British. And during that year sound movies was introduced this was a set back for the British film industry economically the silent movies were no match to the ‘talkies’. Such film like ‘The Jazz Singer’ starring Al Jolson was the first sound movie to be shown though the first ten minutes of the film really had sound. Sound became a sensation; people were able to engage in the films for low prices. This was a way of bringing many forms of relationships together such as, couples, friends and families. It was seen as a safe, comfortable and relaxing environment for everyone to enjoy an evening and because one ticket could be used for the whole day, people could spend the entire day in the cinema. Also Tennis became very popular, tennis clubs emerged increasingly and tennis courts were built in public parks by the local council. Though tennis was very popular it was quite expensive therefore it mainly attracted the middle and the upper class. Also because of its uniform it generally appeals to women, there dresses were shorter and movable as a result women could play much more comfortably. Cricket was a further type of entertainment that attracted the middle and upper class. This was an extremely popular sport, it grabbed a lot of attention especially the men. Matches were filled with people mostly the men. And the success of Don Bradman, who was the one who sailed through nearly every match, initiated cricket hitting headlines. Football was a tremendously popular sport that was also male dominated, however it generally drew the attention of the working class. Because this was a new sport, and the prices were very cheap crowds of 50,000 to 60,000 attended the first division matches. It was so crowded people were literally on the field, although during the early 1930’s, since this was a fresh new sport the men weren’t as rowdy and uncontrollable as the men are today. Even football pools were produced, this suggests the popularity of football and how the people of the 1930’s were influenced by this sport. In contrast to these sports greyhound racing was very popular as well though it weren’t as positive as the others. It attracted the working class and made them spend money to get money, although it didn’t work like that for the majority of people; it increased gambling; dept and led to addiction. The unemployed gambled as much as the working class but just spent less money, all of this reflected the fact of entertainment rising in the early 1930’s. Music halls were an additional strong type of entertainment in the early 1930’s, however as grey hound racing was a negative type of sport so was music halls. It was where a selection of entertainment was staged in a large hall with tables at which drinks were served. It presented a variety of entertainment involving a mixture of popular songs, performing animals, acrobats, male/female impersonators, and comedians. It also assists in many acts becoming popular such as Flanagan and Allen, Gracie Fields, Max Miller, and George Formby. The halls mostly attracted the working class because of its cheap prices; it was a place to socialize; and the availability of alcohol was one of the music hall’s attractions. People really came to music halls to unwind and have a lively time. Therefore, because the hall encouraged heavy drinking among both men and women, it didn’t appeal to families seeing as it wasn’t a place for children. Music halls went into a gradual decline after the introduction of talking films, Jazz, Swing, Big Band dance music and cinema. It’s restriction on the range of audience, which limited their customers, was another reason of their failure. Musicals were similar to the music halls as they were both centered on music and performances; however because of the two different audiences it was incredibly different as well. Because of it sophistication musicals mainly attracted the middle and upper classes, the result of this meant that there was no competition. Therefore they carried on being successful. To conclude entertainment was a break through in allowing people to overcome to effects of the depression. Therefore it gave a rise to the upcoming of entertainment and how it affects our lives today.

Steps for Strong Time Management for College Students

Steps for Strong Time Management for College Students Within the first few days of starting college, many students quickly learn that managing their time is one of the most challenging and difficult aspects of being in school. With so much to do and keep track of, strong time management skills can make all the difference. Get and Use a Calendar It can be a paper calendar. It can be your cell phone. It can be a PDA. It can be a bullet journal. No matter what kind it is, though, make sure you have one. Write Down Everything Write down everything in one place. (Having multiple calendars just gives you more to do amidst an already tight schedule.) Schedule when you plan to sleep, when you are going to do your laundry, and when youre going to call your parents. The crazier your schedule gets, the more important this becomes. Schedule Time to Relax Dont forget to schedule in time to relax and breathe. Just because your calendar goes from 7:30 a.m. to 10:00 p.m. doesnt mean you can. Keep Trying New Systems If your cell phone calendar isnt big enough, buy a paper one. If your paper one keeps getting torn, try a PDA. If you have too many things written down each day, try color-coding to help simplify. Very few college students make it through their programs without some kind of calendaring system; keep trying until you find one that works for you. Allow for Flexibility Things inevitably come up that you werent expecting. You may not have known that your roommates birthday is this week, and you certainly dont want to miss the celebrations! Leave room in your calendar so that you can move things around a little when needed. Plan Ahead Do you have a large research paper due the last week of the semester? Work backward in your calendar and figure out how much time you need to write it, how much time youll need to research it, and how much time youll need to pick your topic. If you think youll need six weeks for the entire project, work backward from the due date and schedule the time into your calendar before its too late. Plan for the Unexpected Sure, you just might be able to pull off two papers and a presentation during midterms week. But what happens if you catch the flu the night youre supposed to be pulling the all-nighter? Expect the unexpected so you dont have to spend more unplanned time trying to fix your mistakes. Schedule Rewards In Your midterms week is a nightmare, but it will all be over Friday by 2:30. Schedule a fun afternoon and a nice dinner out with some friends; your brain will need it, and you can relax knowing that youre not supposed to be doing anything else.

I believe my family Essay Example

I believe my family Essay Example I believe my family Essay I believe my family Essay Mankind is actually a fragile animal, so they believe the family, friendship, love yourself more. In fact, these feelings only to ensure our human reproduction from generation to generation, and prosperous. I believe in Family. My family is a traditional Chinese family which is an extended family with my grandparents, my parents and I living together. My grandparents are kind to me. When I was a little child, they gave me a lot Of care and love. They always taught me to be honest, responsible and hardworking. Even though I did something wrong, they still offered me some good advice. Because of their patient education I could grow up quickly. My parents are loving kind of person. They take good care of my grandparents. They often help my grandparents to do chores and make them comfortable. On weekends, they usually keep a good company with my grandparents, so that they never feel lonely. Besides, they also care so much about me. Whatever hobbies and interests I have, they are always on my side, so I have my free living style. I think my family members are the cost beloved ones. From them, I have learnt to respect the old and love the young. Thus I regard them as my good examples. I love my family. And believe that family give me love to make me a better person. As an old saying in china, brothers are as indispensable as handsome and fit, but the wife is like a coat. A man would have to treat his parents and brothers or sisters with priority even if he was married. If the man have to be an honest son, his obligations will be even more important. Such a unique role the man makes relationships with his family very complicated. This is why some well- educated young woman would rather marry a husband whose parents have passed away in China. The one child family has free the man from obligations to his brothers and sisters. But he cannot escape from duties to his parents. Although it is not the best solution for the girl to choose a husband without any parents, sometimes she doesnt have a better alternative. This unique phenomenon in china, cant destroy my belief. I think family is the most important thing in the world.

The Marketing Campaign Planning Checklist That Will Get You Proactive

The Marketing Campaign Planning Checklist That Will Get You Proactive Plan your work. Then work your plan. ^ Thats one of my favorite quips of all time. Why, you ask? Because its simple + practical + super helpful. Proactively planning your marketing campaigns helps you: Eliminate jumping into execution without clearly defined goals (or not knowing how youll measure success). Planning provides intense focus on  growth instead of being distracted by the trivial minutia. Avoid the overwhelming nature of marketing. There is so much to do, so solid  planning helps you avoid the stress because youll become super organized. Collaborate more effectively + efficiently. Planning eliminates last-minute fire drills  and miscommunication. So how can you reap all of those benefits? Im glad you asked.  Ã°Å¸Ëœâ€° This Is The Ultimate Marketing Campaign Planning Checklist That Will Get You ProactiveGet Your FREE Marketing Campaign Planning Template (And Plan More Effectively Than Ever) Download your free marketing campaign template kit to plan  anything. Youll get: A planning template spreadsheet you can easily customize  with Excel (or upload it into Google Sheets if thats more your thing). A  content calendar PDF template to help you visually map out your publish dates. This is  especially handy for rough, high-level planning- just print, write your ideas on sticky notes, and add those to the dates so you can move things around as you map out your campaign timeline. A campaign checklist to help you remember all of the main points from this blog post. This will help you focus + make sure you dont miss anything. I recommend downloading this kit now and implementing the actionable advice youll learn throughout this post immediately. After all... amazing  ideas without solid execution  never  boost your results. Amazing ideas without solid execution  never boost your results.What Is A Marketing Campaign? (For The Sake Of Understanding Everything In This Post) Here's your marketing campaign definition: A marketing campaign  is a project consisting of multiple pieces of content or events, connected together by a unified theme, with clear start and end dates. Marketing campaign planning, then,  is the process of organizing everything behind the scenes to ensure a smooth, efficient process. Planning helps you nail every deadline  for every piece/event you publish/host within your campaign. A Few Marketing Campaign Examples Some marketing campaign examples may help illustrate this concept a little better. 1. Product Launches Has your business launched a new product or service? It's likely you didn't just publish one blog post and called it good. Product launches are great opportunities for a multi-faceted marketing campaign. The last thing you'll want to do is share the news once and  assume everyone in your audience now understands you offer something new. For product launch campaigns, you may consider: A product announcement blog post A complementary content marketing style, educational, blog post A landing page all about the new product, feature, or service Social media messages directing traffic to both blog posts + your landing page Facebook ads directing traffic to the landing page AdWords and other paid search advertising to  capitalize on purchase search intent Emails to your current customers Emails to your prospects list you've built via content marketing best practices Press releases for specific  niche publications Press release for local news media Native advertising in niche publications Product demo webinars Another blog post with the demo webinar video embedded Retargeting ads for those who've seen the news anywhere on your blog posts, landing pages, and beyond Kathryn, our Head of Product Marketing, manages product launch marketing campaigns like this all the time. Here's a screenshot of what this actually looks like mapped out on a calendar: Not all of this  content needs to ship at the same time. You can plan when each piece will publish, outline the tasks you need to complete for each,  map out the dates when each task needs to be completed, and delegate accordingly. ^ This is what you'll learn throughout this blog post. 2. Content Launches Imagine publishing a brand new course, e-book, video series, podcast, microsite, or tool. Just like a product launch, these large-scale content projects deserve more than one-and-done communication. You'll likely want to schedule: A landing page that contains the content and is optimized to convert traffic (Example: Headline Analyzer) A blog post  that shares the content (Example:  How To Write Headlines That Drive Traffic, Shares, And Search Results) A social media campaign to promote the blog post or direct traffic directly back to the landing page (or both, because... why not?) Emails to your customers to give the content away for free Emails to your prospects Emails to your friends in the industry asking them to share your content Facebook ads, paid search ads, and retargeting ads to broaden your audience well beyond  the folks who already know your business Internal links from your most popular blog posts with calls to action directing your visitors' attention to the new content Links from your new blog posts to direct traffic to the big content ^ You get the picture... You invest a lot of time + effort into large-scale content. Make the most of it by scheduling a campaign to share it long after the initial launch. For example, when recently released the Marketing Strategy Certification Course, this is what the campaign looked like: 3. Events Events often require promotion beforehand (to get attendees), during (to communicate  where  attendees need to go + what attendees need to know or do), and after (to reiterate the value of the event + convert prospects as necessary). Examples here include conferences, virtual summits, webinars, and Meetups. Your event campaign may include: Before A landing where prospects can sign up to attend Emails to customers to  influence more attendees Emails to  the email list you've built using content marketing methodology Press releases to niche publications that share  upcoming events Press releases to local media to attract local prospects Social media messages to share  the event landing page with your existing following Itinerary emails for  those who sign up to help them 1) know they made the list, and 2) select the  sessions they'd like to attend most During A mobile app with daily itineraries A print itinerary Swag bags + name cards and lanyards Wayfinding signage Presentation decks + speaking points Printed handouts to help attendees implement the advice you're providing Landing pages to give away free product + content you talk about during the event Booth materials and signage An event hashtag + a way to showcase the social messages during the event After Emails thanking attendees for coming + reminding them of the value they received from your event Emails providing additional information attendees may have requested during the event, like presentation decks and  video recordings of the event (which may also require landing pages, SlideShare decks, or YouTube videos) Emails optimized to convert attendees into paying customers An old school, physically mailed letter with a certification + swag Again, you get the idea here. Here is an example of a webinar campaign Kathryn organized when we collaborated with Pat Flynn from Smart Passive Income: An event is definitely a marketing campaign with a clearly defined start and end date for each phase of the project, with all communication centered around a topic (the event itself). Use These Marketing Campaign Examples To Plan Your Own Content + Promotion Checklists You're going to learn a lot more about this throughout the campaign planning checklist. But essentially, with each of the examples above, I simply brainstormed all of the content pieces that would make sense for each campaign. You will do the same for your own marketing campaigns. It's not rocket science. But rather, identifying the content ideas that you can realistically execute to make your campaign more successful than publishing one-and-done content. If you'd like more content ideas to kick start your campaign brainstorming, read this comprehensive blog post: Recommended Reading:  113 Content Types To Organize With Your Marketing Calendar Your Marketing Campaign Planning Checklist Our CEO and Co-Founder, Garrett Moon, says... The simplest approach is often the best place to start. It's easy to let the amount of things you could do overwhelm you. And overwhelm makes it hard to start, especially because humans are naturally adverse to change. That's why the following checklist  is kinda... minimalist. I recommend NOT overcomplicating the process here simply because it doesn't have to be complicated. Based on my experience managing marketing campaigns for years, this is what I highly recommend you do (consider this a marketing campaign planning checklist): [ ] Draft The Campaign Launch Brief Your launch brief is the version of truth for the high-level communication behind the campaign. It includes: The marketing campaign idea The resources + budget The goal + how you'll measure it The speaking points A link to your content + promotion checklist A link to your high-level marketing campaign sprints A link to your marketing calendar campaign timeline + ship dates ^^^ You can simply  copy + paste that list into a Word Doc, Google Doc, or Evernote Note, then flesh  out the details. There is also a free Word Doc template in the bonus content within this blog post- you can simply download that and get started immediately. Think about these seven points as an outline that will help you easily communicate the purpose of your campaign and how you will execute it. So let's take a look into each of these points. I've found it helpful to  answer questions as a framework for clarifying your plan: [ ] Clarify The Marketing Campaign Idea Answer this: Who will this campaign benefit the most? As you  think through your audience: Try to target only one  prospective customer. If your idea is broad or you know it will benefit multiple audiences, consider planning multiple campaigns.  This will prevent you from spreading your message too thin (or sharing information one audience type just wouldn't care about). Target a  specific sub-set within your audience.  For example, if you are targeting lawyers for your campaign, which kind of lawyers will you target (e.g. corporate lawyers, estate planning lawyers, personal injury lawyers, etc.)? Write a story about why your campaign will help this audience. Fill in the blanks of the following  framework, putting yourself into your audience's shoes: As an {audience type}, I want to {do something} so that {I get a desired value}. At this point, you will also describe the project in a couple sentences or paragraph, essentially coming up with the campaign definition. Think of this as the elevator pitch for your campaign. For example, when we recently released the Marketing Strategy Certification Course, this is what the project description looked like: Staying organized is a never-ending struggle. As marketers, we live in a fly-by-the-seat-of-our-pants world, and if we aren’t organized, it can feel like one fire drill after another. Well, not anymore. This course is all about getting you insanely organized and giving you the tools for real 10x growth. We’ll teach you how to prioritize the RIGHT kind of content, how to optimize it for 237% more engagement, and how to take control of your marketing strategy (not the other way around). Ready to get started? Cool. Keep scrolling. As in the example, your campaign description connects the dots between what you will provide  (e.g. the content within the campaign) and the value the audience gets (e.g. what's in it for them). You'll learn more about understanding  what your audience values in the following Speaking Points check. [ ] Know Your Resources + Budget Answer this: What kind of resources might you need to complete the campaign? As you consider this question, you will: Brainstorm the talent + people the campaign will require to be successful. For example, if you decide to build a free online tool, you may need help from a developer who is typically not on your marketing team. Now is the time to think through this roadblock and work with the right folks internally (or look for an external partner) to help you make the  campaign a reality. Make sure your marketing team has the tools it needs before you start executing. The last thing you need is to take on a  campaign only to have it come to a halt because tools weren't part of your budget. Consider the  time it may take your team to complete the project. How much can they take on given the campaigns they are currently working on? What might your  launch date be given this knowledge? Have a clear budget. You may need to work with those partners, buy tools for your team, or account for overtime your staff will take on. ^^ At this point, you are thinking high-level. These are estimations (all aside from budget, which you can clearly know for actual money you will need to buy tools or services from external vendors). The rest is  a very educated guess based on your experience. In the Content + Promotion check, you will literally map out every piece of content within a campaign, then determine who will do specific parts + how much time it will take to complete. That will help you understand  and define exactly what to expect from your resource. Right now, knowing your resources and budget at a high-level can help you get sign-off from the big wigs so they know what to expect as you take on this campaign. [ ] Define Goal  + How You'll Measure It Answer this: What results will this campaign produce? If you have  data from similar campaigns, you may be able to get to a specific figure here. This extremely detailed blog post will help you understand  what to expect from future content performance based on your historical data. If you don't have historical data on similar  campaign of this kind, it's still helpful for your team to know why you are taking on this campaign (and not something else). You can write this simply in your launch brief: The goal of our campaign is to influence {specific metric}. Now, before you launch, you will need to know how you will track the results the campaign produces. A tool  like Kissmetrics  will help you track nearly anything. Or you may opt to use Google Analytics with its Goals and Custom Reports functionality. Let's look at an example of setting up Google Analytics Goal tracking + Custom Reports to view the information. Since a majority of you likely have larger marketing goals to influence email subscriber signups from your campaigns, let's use this as an example for your goal metric for your campaign. Open Google Analytics  and click  Admin. Select Goals. Click + New Goal. Name the goal, select Destination, and hit Continue. Select Begins With for your destination, then write in the slug of the page your users see after they convert into your email list. Oftentimes, that is a specific thank you page on your website, so that's the example you're learning here. Then hit Save. It takes up to two days for Google Analytics to know you want the tool to track that metric, so give it some time. But in the meantime, let's set up a Custom Report so you can view those results when they start rolling in. Select Customization and click Custom Reports. Hit + New Custom Report. Title your custom report (I like to use the same Name from my goal). In Metric Groups, search for your goal name and select that goal's Goal Completions option from the dropdown. In Dimension Drilldowns,  search for and select Goal Previous Step - 1. Hit Save. Now once Google Analytics starts tracking your goal, you will use the Custom Report to view the pages your audience saw immediately before converting into your email list. This will help you understand which pieces of content within your campaign have been most successful (along with viewing how all of your other content is performing for this goal, too). ^^^ Essentially, now you know how you will measure your marketing campaign's success.