Ethics and Professional Responsibilities Essay Example | Topics and Well Written Essays - 250 words

Ethics and Professional Responsibilities - Essay Example This is because they may result in to severe consequences if not well checked. Therefore the moral obligation to consider the consequences of their actions or decisions lies with the engineers themselves. Whenever a safety problem occurs or during a disaster recovery, any concern noted by engineers should get reported to the relevant authority to enable investigation and subsequent response to the problem. This has often been a challenge especially when one feels they may be blacklisted or fired. However, it is ethical and moral standards that an individual engineer has that will bring a difference when such situations arise (Jr, Pritchard, Rabins, James, & Englehardt, 2013). When an issue of concern is not reported due to fear of having one’s job in the line, the consequences that may arise could be very dire not only to those in the surrounding but also to the engineers who engage in the given activity. Therefore, it is important for engineering students to have ethics as a part of the curriculum so that they are prepared to make decisive decisions in their professional careers. This will enable presentation of code of ethics to the profession of engineers saving the world from the unforeseen misfortunes that may result from unethical practices in this profession ( Jr, Pritchard, Rabins, James, & Englehardt,

Wholeness of society Essay Example for Free

Wholeness of society Essay Carlyle uses repetition, morals, and Biblical allusions to point his arguments towards philosophers, stressing the salutary benefits of work, and his very positive attitude of fending of idleness with the weapon; he denounces the rubble of human nature, praising work and conformity through his use of imagery. Innate man is portrayed as the chaotic jungles of the world, dangerously crouching toward the desert insanity. Though in our present day, man is given his individualism, Carlyle describes it as a curse. It is pure torment which leads to worse unquenchable thirst to be satisfied. Only by the rich calling of society will man escape his sorrows and despair. Human nature was not built to work for itself; aspirations for its own personal satisfaction. On the contrary, Carlyle sees the selfish individual draining off the sour festering water into his own corrupted soul. The idea of materialistic and fortuitous gain is made implausible as the rupture caused in ones life is made over by absurd consequences. These are the means of redemption as well as conformity. The world as one has created a necessity to reach and ultimately obtain true satisfaction; Carlyle makes this clearly obvious that no one can be oblivious to this global aspiration. Work itself is elevated to the level of divinity, as it is called sacred and the only means to true happiness. Human nature is known to form a kinship to the prosperity and comfort that results from wealth, yet none seek work with the fervor and passion it relies upon. Man is born to work, thus any contrast leads to perpetual despair. At birth man is ignorant but learns that through labor and the conformity into reality, man perfects himself. The illusion of Christs resurrection is made through the sermon-like diction; for it was been written; that the purifying fire at work will only free the soul from their pity. Blessed is he who holds a life purpose and becomes noble towards the standards of society; for only then can man become pure and stable. Through work, individualism is thus destroyed and ignoble the tyrant. For only them will knowledge be held good and finally contain the harvest of darkness will bring more satisfaction than the heaps of wisdom, for the life will only be filled with despair. Through and abundant array of biblical allusions and the descriptive imagery to portray the spoils of individualism and the consequences of ignorance, Carlyle praises conformity and those whose life purpose is to benefit the wholeness of society.

Niagara Falls :: essays research papers

There are many great wonders of the worlds, among them is the Niagara Falls located in Ontario. Niagara Falls is the jewel of geological history in the Niagara District. Did you ever wonder; how old is Niagara Falls? How did the Falls begin? What is the Niagara Escarpment? Niagara Falls is a major attraction site for tourists. This 12,000-year-old natural wonder attracts some 12 million tourists a year. Also, you can go behind the falls for a tour. Honeymooning couples have made their way to Niagara Falls for nearly 200 years. The Niagara Falls to offers some unique charms such as the water, that's the draw. Crashing, plunging, thundering without cease. (It did freeze once.) Although there are taller Falls, there are none wider. Here you also get three for the price of one: The raging rapids of Rainbow and Bridal Veil Falls (American) tumble over massive rock formations in a nearly perfect straight line; amazing Horseshoe Falls (Canadian) form a natural curve. Niagara Falls was formed as the glacier retreated. The upper Lakes began draining into the lower lakes at five to six locations across the Niagara Escarpment (like water pouring from a tap). Twelve thousand years ago, the Niagara River ultimately became the main water outlet over the Niagara Escarpment. The waters of a much larger Lake Erie began to flow over the escarpment into a larger Lake Iroquois (Lake Ontario). The water fell over the escarpment and Niagara Falls was born. The first humans arrived in Niagara Falls Region almost 12,000 years ago, just in time to witness the birth of the Falls. The land was different then, consisting of tundra and spruce forest. During this time Niagara Falls was inhabited by the Clovis people. A man by the name of Dr. Roy Spencer first discovered the birthsite of Niagara Falls in early December 1678 The first person to go over the Niagara Falls and survive was a 63 year old woman named Anne Taylor.

Operations Management Final

Operations Management Final Report Case Study (1) Gate Turnaround at Southwest Airlines (Chapter Six) (2) Constraint Management at Southwest Airlines (Chapter Seven) (3) Lean Systems at Autoliv (Chapter Eight) (Derek Silkebaken) D974557 2012? 1? 2? Chapter 6 Planning Capacity Video Case: Gate Turnaround at Southwest Airlines Q1. How can Capacity and utilization be measured at an airline such as SWA? Answer: Capacity is the maximum rate of output of a process or a system.And utilization is measured as the ratio of average output rate to maximum capacity. In Southwest, capacity can be measured in available seat-miles (AMS) pre month. Therefore, utilization can be measured as the ratio of average seat-mile rate to maximum seat-miles. Q2. Which factors can adversely impact turn-around time as SWA? Answer: There many factors can adversely impact turn-around time as SWA. The aircraft has to be served by the ground operations team for its next departure.The grounds operations team consists of a baggage transfer driver who has responsibility for getting connecting flight baggage the ground operations team consists of baggage transfer driver who has responsibility for getting connecting flight bags to baggage claim for passenger pick-up, a lavatory truck driver who handles restroom receptacle drainage, a lead gate to handle baggage carts and track incoming and outgoing bag counts, and a bin agent to manage baggage and cargo inside the plane.In the same time, the provisioning truck has to restock supplies such as drinks and snacks. The fuel truck has to load fuel to the airplane. If any unexpected thing happens during the maintenance, it might slow down the flow of operations. Meanwhile, if the passengers can deplane and enplane as schedule, it is another concern. Anything from weather delays to unexpected maintenance issue at the gate can slow down the flow of operations and adversely impact turn-around time. Q3. How does Southwest Airlines know they are achieving thei r goals?Answer: Company executives know when they have achieved their goals when internal and external metrics are reached. For example, the Department of Transportation (DOT) tracks on-time departures, customer complains, and mishandles baggage for all airlines. Southwest Airline can collect all the relating information and The company sets targets for achievement on these dimensions and lets employees know on a monthly basis how the company is doing against those metrics compared to the rest of the industry.Regular communication with all employees is delivered via meeting, posters, and newsletters. Rewards such as prizes and profit sharing are given for successful achievement. Q4. What are the important long-term issues relevant for managing capacity, revenue, and customer satisfaction for SWA? Answer: Rolling King and Herb Kelleher started Southwest Airlines in 1971 with this idea: if they could take airline passengers where they want to go, on time, at the lowest possible price, and a good time while doing it, people would love to fly their airplane.These issues are still important for managing capacity, revenue, and customer satisfaction for SWA. Moreover, improving the utilization of its fleet by turning around an aircraft at the gate faster than its competitors is another major issue for SWA because even a single minute reduction in aircraft turnaround time system wide means additional seat-miles being added to the available capacity of Southwest Airlines. Chapter 7 Planning Capacity Video Case: Constraint Management at Southwest Airlines Q1. Analyze Southwest’s passenger boarding using the Theory of Constraints.Answer: From the lobby check-in process through to boarding at the gate and processing plane turnaround, the process of operating the airline filled with constraints that must be managed in order for them to be successful and profitable. Fight schedules are tightly orchestrated and controlled, departure and arrival gates at airports are l imited, and individual aircraft have seating capacities in each section of the plane, to name a few. Q2. Which boarding scenario among the different ones proposed would you recommend for implementation? Why?Answer: In my personal opinion, â€Å"assigned boarding gate line positions based on both boarding group and gate arrival time† is the most workable. The principle to assign position based on boarding group can satisfy the customers who travel in group and want to sit together. The customers might be family, friends or couples. Then the principal of gate arrival time is to meet the rule: first come, first served. If the assignments of the positions are according to the arrival time, there are few customers would complain about the unfairness.Therefore, customers would like to follow the rules and accept the assigned positions. The high-quality and fast customer service will impress all his customers. Q3. How should Southwest evaluate the gate boarding and plane turnaround process? Answer: Southwest should check if it can manage all potential bottleneck are effectively. Southwest’s famous rapid gate-turnaround of 25 minutes or less demonstrates how attention to the activities that ground operations must complete to clean, fuel, and prepare a plane for flight can become bottlenecks if not properly scheduled.In the terminal at the gate, passenger boarding also can be a bottleneck if the boarding process itself is not carefully managed. In 2007, as part of the company’s improvement activities, Southwest focused its attention on the passenger boarding process to determine whether there was a better way to board. Its existing process consisted of three groups: A, B, C, with no assigned seating. Depending on passenger check-in and arrival time, passengers were given a spot in group. Those first to check-in received choice places in the A group.Last to check-in ended up in the C group, and usually had a choice of only middle seats in the back o f the plane upon boarding. As passengers arrived at the gate, they queued up in their respective boarding group areas to await the boarding call. Q4. How will Southwest know that the bottleneck had indeed eliminated after the change in the boarding process? Answer: It can be evaluated by the change of the gate-turnaround time. If the bottleneck in the boarding process has been eliminated, then the gate-turnaround time should be shorter than 25 minutes. Meanwhile, profitability and customer satisfaction should be improved.Chapter 8 Designing Lean Systems Video Case: Lean Systems at Autoliv Q1. Why is a visual management approach such an integral part of Autoliv’s lean system? It allows Autoliv to keep track of work time needed to complete a customer’s order. A â€Å"rail† is used for the management of the heijunka cards in each cell. For instance, if the card is green, it means the work on a product that fulfills the customer’s order can be completed durin g normal working hours. If the card is yellow, overtime is needed to complete the order. But if the card is red, it means weekend overtime is needed.Also, the visual communication allows for the determination of when a group of cells is backed-up and not performing properly. If a cell is not performing at the required pace to meet customer demand, the cards will stack up on the rail and provide a very visual cue that the cell is not meeting expectations. And, this will provide an opportunity for the cell team members and management to implement immediate countermeasures to prevent required overtime if the situation is not remedied. Q2. Describe the JIT considerations presented in the chapter as they relate to Autoliv’s manufacturing environment?The following are types of Just in Time (JIT) activities according to the Tokyo Production System (TPS): Eliminate waste or muda: by cutting excess capacity or inventory and removing non-value-added activities. Kaizen: the understandin g that excess capacity or inventory hides underlying problems with the processors that produce a service or a product. Jidoka: automatically stopping the process when something is wrong and then fixing the problems on the line itself as they occur. Poka-yoke: mistake-proofing methods aimed at designing fail-safe systems that minimize human error.Takt time: cycle time needed to match the rate of production to the rate of sales or consumption. Heijunka: the leveling of production load by both volume and product mix. Q3. Which method of workflow is embodied in Autoliv’s system? Why is this approach most suitable to its lean environment? The Kanban System – a card is attached to each container of items produced. The container holds a given percent of the daily production requirements for an item. When the user of the parts empties a container, the card s removed from the container and put on a receiving post.The empty container is then taken to the storage area; the card s ignals the need to produce another container of the part. When the container has been refilled, the card is put back on the container which is then returned to a storage area. The cycle begins again when the use of the part retrieves the container with the card attached. Q4. When Autoliv started its lean journey, a number of operational benefits and implementation issues had to be addressed. What were they, and how were they addressed? Autoliv was not able to meet customer demands by fulfilling the needs of its automakers; they were pressured to change operations.They adopted the Autoliv Production System (APS) which was modeled after the Toyota Production System (TPS). In order to resolve visible problems, Autoliv performed daily audits, monthly training, and more in-depth education to help focus attention on where changes needed to be made. If there as an abnormal condition during the work execution that slowed down the work of the cell or stopped altogether, a â€Å"stop and fix † model was put into place. This allowed Autoliv to stop the production line immediately and be able to correct the problem before operations got worse.Next, to help focus efforts daily, Autoliv had a blue â€Å"communication wall† that everyone sees as they head to their work site. The wall contains the company’s â€Å"policy department,† which consists of company-wide goals for customer satisfaction, shareholder/financial performance, and safety and quality. Consequentially, all aisles and walkways surrounding cells are to be clear of materials debris, or other items. If anything appears in those areas, everyone can quickly see the abnormality and be able to keep the areas surrounding the cells clear of debris.

Entertainment History Essay

Within this essay it describes the popular and most common entertainment in Britain, from radio to the movies, in the beginning of the 1930’s. It reveals key feature of entertainment in the early 1930’s, for instance how it started, what were their intentions and what they involved. The radio plays a huge amount in our lives that’s why when it first began it was a phenomenon for the public and became a big success for the nation. It was formed on 18th October 1922, by a group of leading wireless manufactures. Its founder, John Reith, believed that the BBC should educate, inform and entertain the public, he states this when he says ‘Broadcasting should bring †¦ all that is best in every department of human knowledge, endeavour and achievement’. Reith enforced many regulations for instance; rude jokes were not allowed; he banned light entertainment on Sundays; and presenters had to speak properly so accents or dialects were not allowed. He felt that the BBC should provide popular programmes, however he also wanted BBC to be educational and enlightening experience. Which the BBC accomplished, it broadcast all over the U. K and was able to entertain and inform those in their own home, which brought families together. Though the radio had its rivals such as newspapers, and magazines it managed to overcome this by reaching out to all types of the public for example male, female, all classes, the educated and the illiterate. It became even more popular when the new wireless sets were invented; this was a great delight to all homes in Britain, it was very accessible in letting families enjoy listening to the radio. As well as putting across the news around the world the BBC also aired other kinds of interest such as dance music and comedy. This was a great improvement for singers and band leaders because it made them a vast amount of recognitions by the public because it caused their sales of their records to increase hugely. Band leaders such as Jack Payne and Henry Hall were very popular also common programs for example ‘Bandwagon’ went unmissed. As a result, radio was a family orientated source of entertainment and became a way of spending the night in, whilst enjoying yourself, rather than spending your night out. Another big source of entertainment was the cinema. Just as the radio allowed families coming together the so did the cinema, though it was more a family outing. The film industry grew rapidly, however at first the British film industry couldn’t compete with the American film industry. It wasn’t as technically advanced as the American films and the British public preferred to watch more films from America which didn’t created a bigger obstacle for the British film industry. Consequently in 1927 the government passed an act ensuring that at least 5% of the total number of films should be shown in cinemas had to be British. And during that year sound movies was introduced this was a set back for the British film industry economically the silent movies were no match to the ‘talkies’. Such film like ‘The Jazz Singer’ starring Al Jolson was the first sound movie to be shown though the first ten minutes of the film really had sound. Sound became a sensation; people were able to engage in the films for low prices. This was a way of bringing many forms of relationships together such as, couples, friends and families. It was seen as a safe, comfortable and relaxing environment for everyone to enjoy an evening and because one ticket could be used for the whole day, people could spend the entire day in the cinema. Also Tennis became very popular, tennis clubs emerged increasingly and tennis courts were built in public parks by the local council. Though tennis was very popular it was quite expensive therefore it mainly attracted the middle and the upper class. Also because of its uniform it generally appeals to women, there dresses were shorter and movable as a result women could play much more comfortably. Cricket was a further type of entertainment that attracted the middle and upper class. This was an extremely popular sport, it grabbed a lot of attention especially the men. Matches were filled with people mostly the men. And the success of Don Bradman, who was the one who sailed through nearly every match, initiated cricket hitting headlines. Football was a tremendously popular sport that was also male dominated, however it generally drew the attention of the working class. Because this was a new sport, and the prices were very cheap crowds of 50,000 to 60,000 attended the first division matches. It was so crowded people were literally on the field, although during the early 1930’s, since this was a fresh new sport the men weren’t as rowdy and uncontrollable as the men are today. Even football pools were produced, this suggests the popularity of football and how the people of the 1930’s were influenced by this sport. In contrast to these sports greyhound racing was very popular as well though it weren’t as positive as the others. It attracted the working class and made them spend money to get money, although it didn’t work like that for the majority of people; it increased gambling; dept and led to addiction. The unemployed gambled as much as the working class but just spent less money, all of this reflected the fact of entertainment rising in the early 1930’s. Music halls were an additional strong type of entertainment in the early 1930’s, however as grey hound racing was a negative type of sport so was music halls. It was where a selection of entertainment was staged in a large hall with tables at which drinks were served. It presented a variety of entertainment involving a mixture of popular songs, performing animals, acrobats, male/female impersonators, and comedians. It also assists in many acts becoming popular such as Flanagan and Allen, Gracie Fields, Max Miller, and George Formby. The halls mostly attracted the working class because of its cheap prices; it was a place to socialize; and the availability of alcohol was one of the music hall’s attractions. People really came to music halls to unwind and have a lively time. Therefore, because the hall encouraged heavy drinking among both men and women, it didn’t appeal to families seeing as it wasn’t a place for children. Music halls went into a gradual decline after the introduction of talking films, Jazz, Swing, Big Band dance music and cinema. It’s restriction on the range of audience, which limited their customers, was another reason of their failure. Musicals were similar to the music halls as they were both centered on music and performances; however because of the two different audiences it was incredibly different as well. Because of it sophistication musicals mainly attracted the middle and upper classes, the result of this meant that there was no competition. Therefore they carried on being successful. To conclude entertainment was a break through in allowing people to overcome to effects of the depression. Therefore it gave a rise to the upcoming of entertainment and how it affects our lives today.

Steps for Strong Time Management for College Students

Steps for Strong Time Management for College Students Within the first few days of starting college, many students quickly learn that managing their time is one of the most challenging and difficult aspects of being in school. With so much to do and keep track of, strong time management skills can make all the difference. Get and Use a Calendar It can be a paper calendar. It can be your cell phone. It can be a PDA. It can be a bullet journal. No matter what kind it is, though, make sure you have one. Write Down Everything Write down everything in one place. (Having multiple calendars just gives you more to do amidst an already tight schedule.) Schedule when you plan to sleep, when you are going to do your laundry, and when youre going to call your parents. The crazier your schedule gets, the more important this becomes. Schedule Time to Relax Dont forget to schedule in time to relax and breathe. Just because your calendar goes from 7:30 a.m. to 10:00 p.m. doesnt mean you can. Keep Trying New Systems If your cell phone calendar isnt big enough, buy a paper one. If your paper one keeps getting torn, try a PDA. If you have too many things written down each day, try color-coding to help simplify. Very few college students make it through their programs without some kind of calendaring system; keep trying until you find one that works for you. Allow for Flexibility Things inevitably come up that you werent expecting. You may not have known that your roommates birthday is this week, and you certainly dont want to miss the celebrations! Leave room in your calendar so that you can move things around a little when needed. Plan Ahead Do you have a large research paper due the last week of the semester? Work backward in your calendar and figure out how much time you need to write it, how much time youll need to research it, and how much time youll need to pick your topic. If you think youll need six weeks for the entire project, work backward from the due date and schedule the time into your calendar before its too late. Plan for the Unexpected Sure, you just might be able to pull off two papers and a presentation during midterms week. But what happens if you catch the flu the night youre supposed to be pulling the all-nighter? Expect the unexpected so you dont have to spend more unplanned time trying to fix your mistakes. Schedule Rewards In Your midterms week is a nightmare, but it will all be over Friday by 2:30. Schedule a fun afternoon and a nice dinner out with some friends; your brain will need it, and you can relax knowing that youre not supposed to be doing anything else.

I believe my family Essay Example

I believe my family Essay Example I believe my family Essay I believe my family Essay Mankind is actually a fragile animal, so they believe the family, friendship, love yourself more. In fact, these feelings only to ensure our human reproduction from generation to generation, and prosperous. I believe in Family. My family is a traditional Chinese family which is an extended family with my grandparents, my parents and I living together. My grandparents are kind to me. When I was a little child, they gave me a lot Of care and love. They always taught me to be honest, responsible and hardworking. Even though I did something wrong, they still offered me some good advice. Because of their patient education I could grow up quickly. My parents are loving kind of person. They take good care of my grandparents. They often help my grandparents to do chores and make them comfortable. On weekends, they usually keep a good company with my grandparents, so that they never feel lonely. Besides, they also care so much about me. Whatever hobbies and interests I have, they are always on my side, so I have my free living style. I think my family members are the cost beloved ones. From them, I have learnt to respect the old and love the young. Thus I regard them as my good examples. I love my family. And believe that family give me love to make me a better person. As an old saying in china, brothers are as indispensable as handsome and fit, but the wife is like a coat. A man would have to treat his parents and brothers or sisters with priority even if he was married. If the man have to be an honest son, his obligations will be even more important. Such a unique role the man makes relationships with his family very complicated. This is why some well- educated young woman would rather marry a husband whose parents have passed away in China. The one child family has free the man from obligations to his brothers and sisters. But he cannot escape from duties to his parents. Although it is not the best solution for the girl to choose a husband without any parents, sometimes she doesnt have a better alternative. This unique phenomenon in china, cant destroy my belief. I think family is the most important thing in the world.

The Marketing Campaign Planning Checklist That Will Get You Proactive

The Marketing Campaign Planning Checklist That Will Get You Proactive Plan your work. Then work your plan. ^ Thats one of my favorite quips of all time. Why, you ask? Because its simple + practical + super helpful. Proactively planning your marketing campaigns helps you: Eliminate jumping into execution without clearly defined goals (or not knowing how youll measure success). Planning provides intense focus on  growth instead of being distracted by the trivial minutia. Avoid the overwhelming nature of marketing. There is so much to do, so solid  planning helps you avoid the stress because youll become super organized. Collaborate more effectively + efficiently. Planning eliminates last-minute fire drills  and miscommunication. So how can you reap all of those benefits? Im glad you asked.  Ã°Å¸Ëœâ€° This Is The Ultimate Marketing Campaign Planning Checklist That Will Get You ProactiveGet Your FREE Marketing Campaign Planning Template (And Plan More Effectively Than Ever) Download your free marketing campaign template kit to plan  anything. Youll get: A planning template spreadsheet you can easily customize  with Excel (or upload it into Google Sheets if thats more your thing). A  content calendar PDF template to help you visually map out your publish dates. This is  especially handy for rough, high-level planning- just print, write your ideas on sticky notes, and add those to the dates so you can move things around as you map out your campaign timeline. A campaign checklist to help you remember all of the main points from this blog post. This will help you focus + make sure you dont miss anything. I recommend downloading this kit now and implementing the actionable advice youll learn throughout this post immediately. After all... amazing  ideas without solid execution  never  boost your results. Amazing ideas without solid execution  never boost your results.What Is A Marketing Campaign? (For The Sake Of Understanding Everything In This Post) Here's your marketing campaign definition: A marketing campaign  is a project consisting of multiple pieces of content or events, connected together by a unified theme, with clear start and end dates. Marketing campaign planning, then,  is the process of organizing everything behind the scenes to ensure a smooth, efficient process. Planning helps you nail every deadline  for every piece/event you publish/host within your campaign. A Few Marketing Campaign Examples Some marketing campaign examples may help illustrate this concept a little better. 1. Product Launches Has your business launched a new product or service? It's likely you didn't just publish one blog post and called it good. Product launches are great opportunities for a multi-faceted marketing campaign. The last thing you'll want to do is share the news once and  assume everyone in your audience now understands you offer something new. For product launch campaigns, you may consider: A product announcement blog post A complementary content marketing style, educational, blog post A landing page all about the new product, feature, or service Social media messages directing traffic to both blog posts + your landing page Facebook ads directing traffic to the landing page AdWords and other paid search advertising to  capitalize on purchase search intent Emails to your current customers Emails to your prospects list you've built via content marketing best practices Press releases for specific  niche publications Press release for local news media Native advertising in niche publications Product demo webinars Another blog post with the demo webinar video embedded Retargeting ads for those who've seen the news anywhere on your blog posts, landing pages, and beyond Kathryn, our Head of Product Marketing, manages product launch marketing campaigns like this all the time. Here's a screenshot of what this actually looks like mapped out on a calendar: Not all of this  content needs to ship at the same time. You can plan when each piece will publish, outline the tasks you need to complete for each,  map out the dates when each task needs to be completed, and delegate accordingly. ^ This is what you'll learn throughout this blog post. 2. Content Launches Imagine publishing a brand new course, e-book, video series, podcast, microsite, or tool. Just like a product launch, these large-scale content projects deserve more than one-and-done communication. You'll likely want to schedule: A landing page that contains the content and is optimized to convert traffic (Example: Headline Analyzer) A blog post  that shares the content (Example:  How To Write Headlines That Drive Traffic, Shares, And Search Results) A social media campaign to promote the blog post or direct traffic directly back to the landing page (or both, because... why not?) Emails to your customers to give the content away for free Emails to your prospects Emails to your friends in the industry asking them to share your content Facebook ads, paid search ads, and retargeting ads to broaden your audience well beyond  the folks who already know your business Internal links from your most popular blog posts with calls to action directing your visitors' attention to the new content Links from your new blog posts to direct traffic to the big content ^ You get the picture... You invest a lot of time + effort into large-scale content. Make the most of it by scheduling a campaign to share it long after the initial launch. For example, when recently released the Marketing Strategy Certification Course, this is what the campaign looked like: 3. Events Events often require promotion beforehand (to get attendees), during (to communicate  where  attendees need to go + what attendees need to know or do), and after (to reiterate the value of the event + convert prospects as necessary). Examples here include conferences, virtual summits, webinars, and Meetups. Your event campaign may include: Before A landing where prospects can sign up to attend Emails to customers to  influence more attendees Emails to  the email list you've built using content marketing methodology Press releases to niche publications that share  upcoming events Press releases to local media to attract local prospects Social media messages to share  the event landing page with your existing following Itinerary emails for  those who sign up to help them 1) know they made the list, and 2) select the  sessions they'd like to attend most During A mobile app with daily itineraries A print itinerary Swag bags + name cards and lanyards Wayfinding signage Presentation decks + speaking points Printed handouts to help attendees implement the advice you're providing Landing pages to give away free product + content you talk about during the event Booth materials and signage An event hashtag + a way to showcase the social messages during the event After Emails thanking attendees for coming + reminding them of the value they received from your event Emails providing additional information attendees may have requested during the event, like presentation decks and  video recordings of the event (which may also require landing pages, SlideShare decks, or YouTube videos) Emails optimized to convert attendees into paying customers An old school, physically mailed letter with a certification + swag Again, you get the idea here. Here is an example of a webinar campaign Kathryn organized when we collaborated with Pat Flynn from Smart Passive Income: An event is definitely a marketing campaign with a clearly defined start and end date for each phase of the project, with all communication centered around a topic (the event itself). Use These Marketing Campaign Examples To Plan Your Own Content + Promotion Checklists You're going to learn a lot more about this throughout the campaign planning checklist. But essentially, with each of the examples above, I simply brainstormed all of the content pieces that would make sense for each campaign. You will do the same for your own marketing campaigns. It's not rocket science. But rather, identifying the content ideas that you can realistically execute to make your campaign more successful than publishing one-and-done content. If you'd like more content ideas to kick start your campaign brainstorming, read this comprehensive blog post: Recommended Reading:  113 Content Types To Organize With Your Marketing Calendar Your Marketing Campaign Planning Checklist Our CEO and Co-Founder, Garrett Moon, says... The simplest approach is often the best place to start. It's easy to let the amount of things you could do overwhelm you. And overwhelm makes it hard to start, especially because humans are naturally adverse to change. That's why the following checklist  is kinda... minimalist. I recommend NOT overcomplicating the process here simply because it doesn't have to be complicated. Based on my experience managing marketing campaigns for years, this is what I highly recommend you do (consider this a marketing campaign planning checklist): [ ] Draft The Campaign Launch Brief Your launch brief is the version of truth for the high-level communication behind the campaign. It includes: The marketing campaign idea The resources + budget The goal + how you'll measure it The speaking points A link to your content + promotion checklist A link to your high-level marketing campaign sprints A link to your marketing calendar campaign timeline + ship dates ^^^ You can simply  copy + paste that list into a Word Doc, Google Doc, or Evernote Note, then flesh  out the details. There is also a free Word Doc template in the bonus content within this blog post- you can simply download that and get started immediately. Think about these seven points as an outline that will help you easily communicate the purpose of your campaign and how you will execute it. So let's take a look into each of these points. I've found it helpful to  answer questions as a framework for clarifying your plan: [ ] Clarify The Marketing Campaign Idea Answer this: Who will this campaign benefit the most? As you  think through your audience: Try to target only one  prospective customer. If your idea is broad or you know it will benefit multiple audiences, consider planning multiple campaigns.  This will prevent you from spreading your message too thin (or sharing information one audience type just wouldn't care about). Target a  specific sub-set within your audience.  For example, if you are targeting lawyers for your campaign, which kind of lawyers will you target (e.g. corporate lawyers, estate planning lawyers, personal injury lawyers, etc.)? Write a story about why your campaign will help this audience. Fill in the blanks of the following  framework, putting yourself into your audience's shoes: As an {audience type}, I want to {do something} so that {I get a desired value}. At this point, you will also describe the project in a couple sentences or paragraph, essentially coming up with the campaign definition. Think of this as the elevator pitch for your campaign. For example, when we recently released the Marketing Strategy Certification Course, this is what the project description looked like: Staying organized is a never-ending struggle. As marketers, we live in a fly-by-the-seat-of-our-pants world, and if we aren’t organized, it can feel like one fire drill after another. Well, not anymore. This course is all about getting you insanely organized and giving you the tools for real 10x growth. We’ll teach you how to prioritize the RIGHT kind of content, how to optimize it for 237% more engagement, and how to take control of your marketing strategy (not the other way around). Ready to get started? Cool. Keep scrolling. As in the example, your campaign description connects the dots between what you will provide  (e.g. the content within the campaign) and the value the audience gets (e.g. what's in it for them). You'll learn more about understanding  what your audience values in the following Speaking Points check. [ ] Know Your Resources + Budget Answer this: What kind of resources might you need to complete the campaign? As you consider this question, you will: Brainstorm the talent + people the campaign will require to be successful. For example, if you decide to build a free online tool, you may need help from a developer who is typically not on your marketing team. Now is the time to think through this roadblock and work with the right folks internally (or look for an external partner) to help you make the  campaign a reality. Make sure your marketing team has the tools it needs before you start executing. The last thing you need is to take on a  campaign only to have it come to a halt because tools weren't part of your budget. Consider the  time it may take your team to complete the project. How much can they take on given the campaigns they are currently working on? What might your  launch date be given this knowledge? Have a clear budget. You may need to work with those partners, buy tools for your team, or account for overtime your staff will take on. ^^ At this point, you are thinking high-level. These are estimations (all aside from budget, which you can clearly know for actual money you will need to buy tools or services from external vendors). The rest is  a very educated guess based on your experience. In the Content + Promotion check, you will literally map out every piece of content within a campaign, then determine who will do specific parts + how much time it will take to complete. That will help you understand  and define exactly what to expect from your resource. Right now, knowing your resources and budget at a high-level can help you get sign-off from the big wigs so they know what to expect as you take on this campaign. [ ] Define Goal  + How You'll Measure It Answer this: What results will this campaign produce? If you have  data from similar campaigns, you may be able to get to a specific figure here. This extremely detailed blog post will help you understand  what to expect from future content performance based on your historical data. If you don't have historical data on similar  campaign of this kind, it's still helpful for your team to know why you are taking on this campaign (and not something else). You can write this simply in your launch brief: The goal of our campaign is to influence {specific metric}. Now, before you launch, you will need to know how you will track the results the campaign produces. A tool  like Kissmetrics  will help you track nearly anything. Or you may opt to use Google Analytics with its Goals and Custom Reports functionality. Let's look at an example of setting up Google Analytics Goal tracking + Custom Reports to view the information. Since a majority of you likely have larger marketing goals to influence email subscriber signups from your campaigns, let's use this as an example for your goal metric for your campaign. Open Google Analytics  and click  Admin. Select Goals. Click + New Goal. Name the goal, select Destination, and hit Continue. Select Begins With for your destination, then write in the slug of the page your users see after they convert into your email list. Oftentimes, that is a specific thank you page on your website, so that's the example you're learning here. Then hit Save. It takes up to two days for Google Analytics to know you want the tool to track that metric, so give it some time. But in the meantime, let's set up a Custom Report so you can view those results when they start rolling in. Select Customization and click Custom Reports. Hit + New Custom Report. Title your custom report (I like to use the same Name from my goal). In Metric Groups, search for your goal name and select that goal's Goal Completions option from the dropdown. In Dimension Drilldowns,  search for and select Goal Previous Step - 1. Hit Save. Now once Google Analytics starts tracking your goal, you will use the Custom Report to view the pages your audience saw immediately before converting into your email list. This will help you understand which pieces of content within your campaign have been most successful (along with viewing how all of your other content is performing for this goal, too). ^^^ Essentially, now you know how you will measure your marketing campaign's success.

System and Operation Management Assignment Example | Topics and Well Written Essays - 2750 words

System and Operation Management - Assignment Example This company started with photocopying services and then moved to printing services, which motivate its development until currently. The performance of the selling points has been up to date although with some few setback here and there. This paper highlights the setbacks and provides insights on the areas where the company has shown good performance. It also looks deeply at some of the problems the company is experiencing and provides strategy for making changes in the organization. First, the history of the organization tells much more about the company structure and how it developed from a very low status to become a reckoned organization in the entire Europe region. Introduction History of the Company Atokowa is an organization that deals within the office supply industry within the Australian region. The company sells several items that are used in offices. For instance, the organization deals with selling office furniture, printing and paper. Initially they sold printed fliers, business cards among other office equipments. The company started from a humble background when Lachlan bought his first photocopying Xerox 914 machine in Sydney and started photocopying services in his garage in the year 1964 (Gomez-Mejia, David and Robert 2008). The organization started expanding in through printing and reproducing several copies for different companies. Atokowa tremendously grew in 1970 when Lachlan bought a retail outlet thus expanding his services to include printing services. This enabled him to develop a high reputation in service delivery providing the organization a better environment for growth and development. Additionally, the company gained a good picture when the owner decided to make it as a one point for selling and buying and further coming up with decisions for identifying and setting up new shops in different areas of Europe at large. The organization got its name from the original owner as he felt that this was the right name for it (Kotter, Joh n & Dan 2002). Lachlin wanted to retire early from business activities and let eldest son Jonathan Atokowa run the business in the year 1983 (Gomez-Mejia, David and Robert 2008). It is during this period that Jonathan Atokowa became more focused on technological improvement of the company. He introduced the selling of Commodore 64 together with IBN PC 5100 that was the highest technology during that period. Jonathan has continually followed his father’s footsteps for developing the organization through involving in selling of various technological equipments in its different selling points in the Australia. Regional outlets that sell under Atokowa name are found in areas like Canberra, Adelaide, Newcastle and Brisbane regions. The picture below indicates all retail regions that enjoy services from the organization. Purpose of the report Business operations require that customers get their services to the fullest. This is quite challenging in some cases where the organization has many outlets that serve many customers. The company that applauds best services for its customers has the

Growing Managers Essay Example | Topics and Well Written Essays - 1250 words

Growing Managers - Essay Example As for employees who are now her team members, Richardson thinks they need to be constantly motivated and appreciated in order to improve performance. This is reflected by her thoughts on sharing ice-cream and pizza with her team members on a Saturday afternoon while celebrating their success (Booth and Karen 3). She also has the idea of having an open communication channel with them when team building and even during office hours’ time to remove animosity. What is the difference between an account or sales representative and a sales manager? A sales manager is the overall head in charge of the sales team which may comprise of even account or sales representative. The sales manager oversees all the sales operations of the area she or he is managing including even the communication with customers and the greenhouse and acting as their liaison. An account or sales representative on the other hand is the one who looks for customers and persuades them to buy their products. They i n turn report to the sales manager with their sales for accountability purposes and to get further instructions, clarifications among other guidance tips from the sales manager. What did Richardson do right when she started new job? Richardson was right to make early preparations and arrangement of her office and even getting acquainted with the files on her team early enough even before meeting the team in person. This made her avoid wasting time to start on her new responsibility. Reporting to work on her first day (Monday) early and before the others in order to personally welcome them and make them feel comfortable with her (Booth and Karen 5). The other thing was to hold a meeting with her team immediately and letting them know her goals for them and for the office in general. Finally, she made a tour of the greenhouse hence getting to know what to expect and meeting with the rest of the workers in that flower farm and even the other managers. What mistakes did she make? She ma de the mistake of copying her predecessor’s figures of the previous month which had been falsified (although she did not know that) and hence her report was not an indication of what had actually taken place in that period she was writing the report on. The other mistake was not addressing Peterson’s desire to become an accounts representative which led to her lawyer complaining about gender disparity (which may lead to a lawsuit if not properly addressed). What might have helped Richardson get off to a better start? Richardson landed a big client and other clients (Lowes and grocery chain customers) and this helped increase the sales of the month (Booth and Karen 10). She was also determined to make it work despite the lack of cooperation from her team members and this determination is what made her persevere and hence making it to a good start. Critique Richardson's first meeting. How could she have made a stronger impact on her team that first day? Richardson confro nted her team and called for a meeting without even letting them get acquainted with her first. She did not seek their opinion or way forward on how they expected her to work or even about their schedule which made them form an opinion about her leadership authority and power and this made it difficult to get along with her. Richardson should have sought the opinion of the team members and even asked them about how they related or worked with her predecessor in ensuring the organization moves forward. Describe some ways Richardson might effectively build her team. One of the ways is by identifying the strengths and weaknesses of each of the team member and capitalizing on that. The other is to look for different motivating techniques that can match the

Construction Dispute Boards Essay Example | Topics and Well Written Essays - 2500 words

Construction Dispute Boards - Essay Example that, an examination of traditional alternatives to the construction dispute boards will be highlighted before giving a comparative analysis of the two. Each construction project is distinct and unique from the other in its own right. This is because employers or project owners seek for customized services. Because of potential disputes that are bound to arise, each party nominates one impartial and independent person to form the dispute resolution board. Thereafter, the two nominated parties nominate a chairman with similar qualities to regulate the dispute board. The fundamental obligation of each member of the board is to get independent and original facts from the sites by regular visits and resolve the matter amicably. Through this, verdicts are easier to determine whenever conflicts or issues arise from the situation according to Donald (2009, p1). In unison, the board provides regular communication to their clients when there is a potential area of conflict that they detect. This effort is aim at resolving disputes before they arise and take negative directions. The composition of a dispute board may determine whether the boa rd takes the name of a Dispute Resolution Board (DRB) or Dispute Adjudication Board. The former name is strictly meant to give resolutions and a way forward and the latter provides adjudication positions. The following segments will look at the compositions of the DRBs. In most cases, the members of the DR boards do not exceed five. Unless the project is very large or too controversial such as the Hong Kong Airport project where seven members were used, three members are often the optimum figure. An odd number is chosen because of a need of a majority vote when a controversial standoff may have arisen. For a person to be named as a member, there are four qualities that they must posses and demonstrate. They must have an in depth knowledge with relevant design and construction issues. This means that they must understand areas where

Human Morals Essay Example | Topics and Well Written Essays - 5500 words

Human Morals - Essay Example The paper tells that people have moral values – this is a universal maxim. However, philosopher, thinkers and scholars differ in their opinion on the history and origin of human morals. While some like Karl Marx believe that morality is a product of capitalism, Stankov contends that man’s nature acquired a moral sense in pre-historic times. Debates and discussions continue with the proponents and opponents presenting their arguments. Different religious groups also have their own stand on the origins of human morals. For instance, Christianity believes that morality has been endowed by God in the form of Ten Commandments. Even though morals are natural and spontaneous, with time and as situations changed, certain modifications have been made based on the religious and cultural affiliations, to help people cope with the changed environment. However, human morals are basically innate and universal because if they were not innate they would not be spontaneous, and some mor als would not be universally accepted by every society, culture and religion. Morals are the values that are concerned with the principles or rules of right conduct or the distinction between right and wrong. Morals are concerned with the judgment of the goodness or badness of human character and action. This implies that virtuous deeds are those that conform to standards of what is right or just in behavior. Moral behavior is defined as the action of a person who sympathetically takes into account the impact of his action on others. (Ayala, 2010). Moral beliefs are the beliefs that one has about how to live life when one takes a sympathetic view of how the person’s life and decisions impact others. However, moral beliefs and values, the moral standards or morality have changed with time. It also depends upon individual environment, individual experience, upon religions and upon the cultural environment that one grows up in. Morals are natural and morality is the expression o f man’s innermost character (Johnston, 1916). Morals are spontaneous, honest and straightforward; they are traditional and universal. Humans and morals Human conduct involves not just consciousness but self-consciousness. Human are the only moral beings endowed with the mind and reasons, endowed with consciousness and self-consciousness, with personality, free-will and conscience (Stankov, n.d.). This implies that all humans possess moral strength – they are thinkers, workers and creators, responsible for the harmony of the world. Stankov states that since the formation of the homo sapiens in prehistoric times, man’s nature acquired a moral sense. No other creature is responsible for all its deeds and humans are held responsible because they have been endowed with the moral sense. Marxism treats consciousness as a derivative of the material process. However, attributes such as hatred, selfishness and violence on the one hand and loving, caring and fellow-feeling on the other, constitute the moral sphere and these are independent of the material process (Patnaik, 1995). The material sphere is also important for the human existence but it has no connection with the spiritual reality. Marx believes that the moral history of humankind has no parameters but is a derivative of the material history. The human species possesses moral as well as physical structures both of which are essential to satisfy its needs. The psychic structure is the starting point of the moral evolution. Nietzsche believes that are no absolute morals and there are no moral systems that humans need to abide by. This implies that he does not believe in any moral system and the strong can overpower the weak by any system. He states in the Genealogy of Morals that there are no moral codes of conduct; there are no values or actions that are moral (Nietzsche, 2009). People interpret them as good or bad, moral or immoral. This view implies that human morals are not internal and that they do not drive or guide an individual from performing or not performing any act. It also

Discuss 3 strategies that you could adopt to help manage pupil's Essay

Discuss 3 strategies that you could adopt to help manage pupil's challenging behaviour - Essay Example Moreover, it is not recommended for behaviors that are abusive, or destructive such as perpetration of outright lies, failure for compliance. Most importantly, inattentive and withdrawn pupils should not be ignored by the teachers. Instead, teachers can apply redirecting strategies such as addressing the pupil at a close range, keeping eye contact or visual cues to remind him of the acceptable behaviors (Day, 2007). Consequences as a strategy – this is appropriate for gross misconduct. The penalties to be faced by the pupils must be logical and clear, appropriate, applicable, and can be enforces fairly immediately. The school should therefore draw a proper discipline policy document with clearly outlined restrictions regarding such serious misbehavior outbursts among the pupils in school (Day, 2007). Provision for time-out strategy – the misbehaved child is taken to a separate room away from other pupils but under the teacher’s watch for about five minutes in a bid to release the tension that could escalate further. It is recommended for circumstances of serious misconduct by the pupils (Day,

Final Written Project Term Paper Example | Topics and Well Written Essays - 2500 words

Final Written Project - Term Paper Example Physical activity stimulates various brain chemicals that may leave an individual feel happier and more relaxed that they were before they worked out. They also look better and feel better when they exercise regularly, which can boost their confidence ajd improve their self esteem. Regular physical activity can preven depression. Physical activity prevents heart disease and osteoporosis along with other chronic diseases. Regular physical activity can help an individual prevent – or manage— high blood pressure. Your cholesterol will benefit, too. Regular physical activity boosts high-density lipoprotein (HDL), or "good," cholesterol while decreasing triglycerides. This one-two punch keeps your blood flowing smoothly by lowering the buildup of plaques in your arteries. Regular physical activity can help you prevent type 2 diabetes, osteoporosis and certain type of cancer. This ones a no-brainer. When you engage in physical activity, you burn calories. The more intense the activity, the more calories you burn — and the easier it is to keep your weight under control. You dont even need to set aside major chunks of time for working out. Take the stairs instead of the elevator. Walk during your lunch break. Do jumping jacks during commercials. Better yet, turn off the TV and take a brisk walk. Dedicated workouts are great, but physical activity you accumulate throughout the day helps you burn calories, too. With these points in mind, I realized that I need to adopt another kind of lifestyle. Me and my friends are not an avid fan or exercise. Before, we thought that exercising is just for health buffs who are spending all their precious time in the gym. However, as I read more health articles and compare a healthy living to my own, I was able to understand that exercise is imperative to a person’s well being. One of my short term goals this year is to climb Mt. Blanc with my friends. In order for me to achieve my goal, I need to prepare myself physically

Discuss 3 strategies that you could adopt to help manage pupil's Essay

Discuss 3 strategies that you could adopt to help manage pupil's challenging behaviour - Essay Example Moreover, it is not recommended for behaviors that are abusive, or destructive such as perpetration of outright lies, failure for compliance. Most importantly, inattentive and withdrawn pupils should not be ignored by the teachers. Instead, teachers can apply redirecting strategies such as addressing the pupil at a close range, keeping eye contact or visual cues to remind him of the acceptable behaviors (Day, 2007). Consequences as a strategy – this is appropriate for gross misconduct. The penalties to be faced by the pupils must be logical and clear, appropriate, applicable, and can be enforces fairly immediately. The school should therefore draw a proper discipline policy document with clearly outlined restrictions regarding such serious misbehavior outbursts among the pupils in school (Day, 2007). Provision for time-out strategy – the misbehaved child is taken to a separate room away from other pupils but under the teacher’s watch for about five minutes in a bid to release the tension that could escalate further. It is recommended for circumstances of serious misconduct by the pupils (Day,

Causes of Wrongful Convictions in the United Sates judicial System Research Paper

Causes of Wrongful Convictions in the United Sates judicial System - Research Paper Example shown that wrong convictions happen on daily basis in the US judicial system, with the Bureau of Justice Statistics admitting publicly that about 8% to 12 % of all the state inmates are either factually or actually innocent (Bohm, 2011). Therefore, this research paper is going to explore the issue of wrongful conviction in the USA judicial system, establish the root causes of the problem as well as introduce possible solutions with DNA being the most viable alternative to the problem. Controversial studies have shown that USA has one of the highest numbers of inmates in the world which is said to be roughly 7.1 million people (Free & Ruesink, 2012). Other contentious statistics estimate that about one person in every one hundred adults is an inmate with the ratio dramatically increasing if persons under probation are considered. The country has about 8 percent of prisoners in the federal prisons incarcerated for engaging in violent crimes with about 52 percent inmates being sentenced in state prisons (Free & Ruesink, 2012). It is estimated that about two-thirds of these criminals are rearrested within the first three years after their release with 52 percent of them being incarcerated. The findings of these studies are highly alarming and more precisely because of the high number of innocent persons who were convicted wrongly and imprisoned. However, most people in the country used to hold the presumption that the country’s judicial system is fair and blin d and that no individual is convicted for a crime that he or she did not commit (Tong, Bryant & Horvath, 2009). A number of factors are believed to have attributed to the wrongful conviction of innocent people in the USA with eyewitness misidentification being one of the major causes. Many scholars believe that eyewitness misidentification is the root cause of this prevalent problem in the country. The US judicial system used to rely so much on witness brought forward by eyewitnesses when convicting suspected

The Tory governments in the period of 1822-30 Essay Example for Free

The Tory governments in the period of 1822-30 Essay How accurate is it to describe the Tory governments in the period of 1822-30 as liberal Tory. Some historians believe that in this period of history the Tory government were liberal as they intended on reforming some aspects of how the country was governed and run. While other believe that the Tory governments were not liberal at all and there was only a few liberal Tories while many didn’t want any such reform such as catholic emancipation or parliamentary reform. In 1822 Liverpools decided on a catholic reshuffle in government, this meant that new men were brought into the government to replace the ones who had either lost there jobs or died or who had received other jobs. The new men that came into the government who brought new ideas which could have been passed through the cabinet and there ideas could have led to them becoming more liberal. This is because people such as Peel came from rich middle class families in the city who wanted to see that industrialists could have more a say in the running of the government. The cabinet reshuffle was liberal as it was a clear change in personnel in government, suggesting a change in think and policies. Also the new men who were brought into were less aristocratic that the old, they weren’t lords who owned large amounts of land they were more upper middle class; a different background meant different views. Finally there views were more liberal for example Canning wanted more religious freedom while Robinson wanted free trade. However all of the new members of he cabinet were still part of Liverpools government before 1822 and supported repressive policies, supported anti-radical legislation. Also the new people were only brought in due to practical reasons. Liverpools felt that he had to bring Canning into government as he had many supporters. The ideas that were introduced during 1822 the ideas had already been spoken about before this time. Finally the government was really unpopular and they wanted to change there image, no clear movement in a liberal direction. Overall the cabinet reshuffle isn’t any proof of a move towards liberalism as it was only done for practical reasons and even if people such as Canning wanted change he would have been outvoted in the cabinet anyway. During the period of 1822 – 27 the country saw a strong economic growth, some people believe that this was a key reason why radical ideologies decreased during this time as they was better living standards and more jobs circulating in the economy. During this period the government undertook a number of important economic reforms which suggested that the government was moving away from protection and towards free trade. The Tories were moving more liberal as Liverpool himself was known to be a supporter of some of these ideas and in one speech admitted that there needed to be a reduce on tariffs and taxes on imports. One of the reforms that were introduced was the reduction of custom duties on imports, this encouraged demand and stimulated the economy. It benefited the new manufacturing industries and increased employment. Another reform was the introduction of the reciprocity of duties act 1823, this allowed trade agreements with individual countries. There was also changes to the navigation laws which also improved trade as it meant that Britain as the ban with Holland stopped. Most importantly there was a relaxing of the Corn Laws, this allowed foreign wheat to enter the country without any duty once the price of British wheat rose. On the other hand it could be argued that the implementation of these liberal reforms are more of an example of continuity of government policy rather than a clear break with the past, the government didn’t really embrace the idea of fair trade and they only saw it as a way of making more money for themselves. Even though the Corn Laws were changed they weren’t really amended to suit the poor. Overall I think that the Tories were liberal in there economic reform as it didn’t successfully increase trade and profit and reduced tariffs on many good, however they could of done much more and it seemed that many of the reforms that were introduced the ideas had already been spoken about before. Peel tried to reform the home office in this period, one of the ways in which he intended on doing this was reforming the penal system. The penal code was far too severe over 200 offences including minor ones like stealing a loaf of bread, damaging Westminster Bridge and impersonating a Chelsea pensioner were punishable by death. Another 400 were punishable by hard labour in the convict settlements of Australia. In practise the system broke down because the juries often refused to convict if it meant execution for a trivial offence and many criminals went unpunished. Peel seemed to be a liberal reformer as the death penalty was abolished for over 180 crimes and it was left for the judge to decide whether the death penalty should be imposed. Punishments for other offences were less severe. The barbaric practise of burying suicides crossroads with a stake through the heart was abolished. He was open about his motives and he understood the need for change. On the other hand Peel relied much on the work of Henry Hobhouse, the diligent and experienced under secretary he had inherited from Sidmouth. If Peel opened the way to the Whig reforms which reduced the number of capital crimes he did so unintentionally. Only noticeable change in the criminal law arrived only in the 1830’s under the Whig government. Another reform in the home office was the prison reform this was because the conditions in prisons were poor. They were overcrowded. Filthy, insanitary and disease ridden; child offenders were put with hardened criminals. The jailers were unpaid and were paid only by the prisoners themselves. The jails act removed some of the worst abuses of the prison system. Magistrates were to inspect prisons at least three times a quarter. However there was nothing liberal about this reform, Peel did little about the shortcomings in penal provision. Peel believed that evil should be punished and he supported the use of corporal punishments such as the whip and the treadmill. In other words, his aim was not to liberalise the prison regime. Rather, his aim was to make it work in a more uniform manner. Also, he was merely building on his experience as chief secretary of Ireland where in 1814 he had established an efficient police system. Gash points out that the 1823 jails act had been prepared by parliamentary committee and accepted by the government in 1821, he was simply implementing legislation that had been accepted by the government three years earlier. At first it seemed that the new reforms were very liberal as there seemed to be much change, however Peel was after more convictions and wanted to gain more control in certain aspects of the home office. Peel also wanted to amend the trade unions the combination laws got rid of the ban on trade unions; they had been banned since 1799 because it was felt that they posed a threat to the stability of the state, especially when unity was needed during the middle of the Napoleonic war. The amending act 1825 permitted trade unions to exist for the purpose of negotiating about wages and hours of work, but they were not allowed to molest or obstruct. It seemed that Peel was trying to be more liberal as he was going against traditional views by allowing trade unions and it gave workers many more rights and made there bosses give them a fair wage, suitable hours and acceptable living conditions. Conversely, the amending act was much less liberal than the previous act and certainly restricted such liberties so the Tories cannot be seen as liberal on this front. When this act was passed the government introduced a second committee which recommended the tightening of the law. Even though the act was passed the trade unions were still restricted of freedom of action. Also as soon as it became clear that workers would take advantage of the new legislation the government backtracked and passed the amending law. This suggests that the aim was to restrict rather than to encourage union activity. It was, in other words, an illiberal rather than liberal measure. During this period of history there was much discrimination against Roman catholics. Roman catholics in the UK were regarded as second calls subjects as they didnt have the same rights and freedoms of conformists. In Ireland all land and wealth was in the hands of a small group of Protestants. The wealth and status of the Anglican Church stood in stark contrast to the positions of the Catholic Church which relied on the contribution, of its congregations. Some Catholics could vote if they held enough land but they were prohibited from holding any public office, this meant that they could not change the existing situation. Catholic emancipation would be the government giving the same right stand freedom as conformists; this would mean that they would be able to become MPs or to work for the government. This would mean that they no longer were second class subjects and had the same rights as Protestants. On the face of it, it seemed that the some Tories supported it and it gave more rights and freedom to catholics. However, it was only passed to stop a civil war and even after the emancipation the Tory party split over it, which shows that all Tories were not liberal and they didn’t want change. There was growing demand for parliamentary reform in the 1820’s the new middle class wanted representation. As the old system was out of date and the distribution of seats did not reflect the population changes in the country. There was also no secret ballot which meant that the franchise was open to corruption and bribery. Some Tories were in favour of parliamentary reform, as people such as Canning were brought up from an industrial background and because of this wanted to see them areas get more of say in the running of the country. Surprisingly also some Ultra Tories eventually supported reform as they could see that there was no other way they were going to stay in power unless there was some slight reform. But some Tories were completely opposed to reform, and they opposed even the slightest amount of reform. Some Tories only supported reform as they wanted to bring down Wellingtons government because they thought it would produce a parliament opposed to catholic emancipation. Overall I believe that the Troy government during this period was not liberal. This is because that some of the reforms they did implement were for just practical reasons and they were just a continuity of ideas that had been mentioned in years before. There were no huge changes that could suggest that the Tories were liberal and also only some Tories supported reform while some didn’t want to see any change. But during this period there was slight change in the government and it could be seen that the Tories were gradually becoming more liberal and if they had won the next general election they could have pushed on with liberalism.

Importance of Violence in Adrienne Richs Of Woman Born :: Adrienne Rich Of Woman Born Essays

The Importance of Violence in Of Woman Born In cultures as different as Sweden and the Yucatan, women have a part in the decision-making process during their deliveries. The Yucatan midwife emphasizes that 'every woman has to 'buscar la forma,' find her own way, and that it is the midwife's task to assist with whatever decision is made.' This does not mean that births are painless, but that needless pain is prevented, birth is not treated as a 'medical event,' and the woman's individual temperament and physique are trusted and respected." (p.175) Rich both begins and ends her book on the topic of violence to get our attention. Once the realization that something must change has occurred, her ideas are further developed, by implying that with some major change in the patriarchal system this violence may end, and being a mother would not be so difficult. I agree that it can be much better than this dated account of life as a mother, but as the Yucatan midwives have stated, there will still be pain. Rich would agree that woman's individual temperament and physique need to be trusted and respected, but I take it a step further and think that this particular discussion on labor should be a metaphor for the argument of this book. The description of labor and delivery above is the way in which motherhood should be approached, substituting the partner, husband, or friend for the role of the midwife. In this situation patriarchy does not need to fall, a much more attainable goal. By both beginning and ending with violence, Rich is making a statement that these atrocities can be mended or at least should be mended by her proposal of denouncing patriarchy. Not only may this not be possible, but it implies that once the balance of power has been shifted, this violence which is discussed at length could change. Although the balance of power could shift, abusive, violent, and uncaring parents, fathers or mothers, will still exist regardless of who is holding the power, thus leaving the burden of child rearing on the other parent, creating the same situation that we have today. By Rich placing such emphasis on the violence, in a backhanded way she gives hope that with her plan this violence will stop. Since Rich implies a solution to the problem, she, too, is carrying on a myth of sorts.

Edgar Allen Poes The Cask Of Amontillado :: essays research papers fc

"The Cask of Amontillado" Grimes ii Outline Thesis: The descriptive details in "The Cask of Amontillado" not only appeal to the senses of the audience, but also show that the narrator has a memory that has been haunted with details that he can recall fifty years later. I. Introduction II. Auditory Appeal III. Humor Appeal IV. Visual Appeal V. Conclusion Grimes 1 "The vividness with which [Poe] transcribes his sensory experiences contributes powerfully to the response his stories invoke" (Fagin 202). In "The Cask of Amontillado," Edgar Allan Poe uses captivating images to descriptively tell a tail of revenge, while appealing to the senses of the audience. In "The Cask of Amontillado," Montressor seeks to have revenge on Fortunato for an unknown insult. Montressor confesses at the beginning of the story, "The thousand injuries of Fortunato I had borne as I best could; but when he ventured upon insult, I vowed revenge" (Lowell 214). Montresor wants to "not only punish, but punish with impunity"(214). The nature of this insult is not made clear; however, the reader is led to believe that the insult changed Montresor’s social status. Montresor says to Fortunato "You are rich, respected, admired, beloved; you are happy, as once I was." This leads the reader to believe that Montresor once had high social status, but that status has changed due to the insult by Fortunato. Fortunato, entering the scene wearing a jesters costume, is unaware of Montesors’ evil intentions of murder. Montresor persuades Fortunato, who prides "himself on his connoisseurship in wine," to go into the family vaults so he can taste and identify some "Amontillado" (Lowell 215). Along the way Fortunato becomes extremely drunk and unaware of Montresor’s evil plot of murder. Montresor then proceeds to lead him through the catacombs and finally buries him alive behind a wall. Mont resor calls to Fortunato, but the only reply that he receives comes in the "jingling of the bells" from Fortunato’s cap (222). Grimes 2 II. Auditory Appeal The fact that the narrator mentions the "jingling of the bells" several times after fifty years indicates that he is haunted with a memory of their sound. Poe knew that the audience would relate the terrifying sound of the bells to premature burial. Premature burial is a concern during the 19th century when Poe writes this short story (Platizky 1). Live burial is practiced during this time as a form of capital punishment in Europe (1).

Impact of Bric Countries on the Global Economy Essay

Looking forward to 2016 focusing in the BRIC group of countries, what impact will they have on the world economy? (30 marks) The BRIC group of countries consists of Brazil, Russia, India and China. BRIC describes the growing power and influence of the emerging markets of these countries in the global economy. In recent years, all four BRIC countries have experienced rapid economic growth, especially China. The BRIC countries were predicted to account for 37% of global growth between 2011 and 2016 and this will increase their share of global output to 23%. On the other hand, the proportion of the G7 economies’ global output is forecasted to fall from 48% to 44% over the same period of time. This data suggests that the growth of the BRIC economies is having a negative impact on the major economies. Manufacturing in the Europe and North America has been slumping in recent years due to the increasing price of raw materials and labour. People are being replaced with high-tech engineering hence there are fewer jobs. As a result of this, a lot of manufacturing is being moved to the BRIC countries where labour costs are raw materials are cheap. This is having an adverse effect on countries such as the UK. For instance, the UK car manufacturing industry cannot compete with China in terms of prices and output, hence leading to a decline in the industry. The buying power of consumers in the BRIC countries has improved as their economies have grown. Confidence has also increased within businesses and consumers, leading to more economic activity. As a result of this there have been more opportunities for other countries to export their goods to the BRIC countries. In addition, many brands and stores are expanding into these countries to fill gaps in not yet occupied in the emerging markets. The expansion opportunities for businesses in the BRICs will encourage growth in the global economy. However, the gaps in the emerging markets are being filled rapidly by multi-national companies therefore these opportunities will be few or gone in the coming years. The BRIC countries are manufacturing based therefore they rely heavily on raw materials. As a result of this there has been a lot of investment in other countries to secure natural resources. For instance, China invested a lot in African nations where it is trading cash for oil drilling rights. These trade deals should lead to improved economic conditions in Africa and other countries. Stock markets in the BRIC countries are emerging ones therefore they tend to give higher returns compared to developed markets around the world. Data shows that in 2010, Russia & India stock markets performed better than all other markets; Russia gave returns of about 21% while Japan gave negative returns of about -3%. This would most likely result in investors shifting from developed economies to the emerging economies of the BRIC countries. As a consequence, other countries could witness a slower economic growth. However, the stock markets fluctuates frequently hence investors will invest based on a short term evaluation. Finally, looking forward to 2016 I think the BRIC group of countries will have a positive impact on the world economy. The BRIC economies have provided businesses with lucrative investment opportunities and a growth market. Making use of these opportunities could help revive the global economy. Although the BRICS are seen as a threat to developed economies such as the US and UK, the trade activities such as exporting and importing Is helping all the economies involved.

Travel Writing Coursework

The Volvo estate came slowly to a halt outside a boarded up old farm house. A middle aged man and three adolescents clambered out the car to be met by the fresh rural air. The sun shone brightly onto them as they examined the landscape. They were surrounded by fields with a long gravel path lying behind them. They all took a corner and hoisted the khaki Canadian canoe from the top of the estate then carefully lay it on the grass beside them. One of the boys asked the man which way they were going and he replied by pointing down the gravely path which slowly merged into woodland in the distance. The man locked up the car checking it again by pulling the handle and gestured to his son to help lift the canoe. They lifted it up with a heave and began to carry down the path and into the woodland followed by the boys two friends. The cows grazing in the field opposite the farmhouse mooed as they continued down the path. The four of them took turns in helping carry the canoe. The woodland became more thick and the stinging netals brushed at there bare ankles. The bushes and trees were littered with beer cans and plastic bags left by youths. The mans son considered what this was doing to the animals habitat and felt a slight sense of guilt as he new he had done exactly the same in the past. The sound of the river became clearer and the forest came to a ‘T' junction . The man led the way with the canoe and took the right turning. After about a hundred yards they came to a stop carefully placing the boat on the ground again. Before them lay the river. Three or four anglers stood at the side of the bank, one of them acknowledging them by saying what a lovely summer's day it was. The man was a keen fisherman himself and asked if the other man had caught anything. He replied by shaking his head he said ‘The fish don't like warm weather'. The rivers are far too over fished he thought to himself, it's such a shame that some of the rarer fish were dying out. He then shook his head and told the boys to sit in the boat. They did so and he pushed the boat with his might into the murky green water. The boat wobbled about and then stabilized itself, the boys pulling it to the side. The boys laughed nervously. The man then wobbled the boat vigorously to show that it would take a lot to tip it over, the boys shouting at him to stop. He laughed and stopped. Then he handed the boys their paddles and gave them a few last words of advice. The boys waved him goodbye and he shouted at them to ring him when they wanted picking up. They were on their own now, at one with nature. They directed the boat round the first corner past a few branches in the water. Reeds grew either side of the river and made their path very narrow. The boys struggled to direct the boat around the winding corners trying not to crash into the reeds around them. Bracken and stinging netals were visibly close up ahead and the man's son told them to go straight through the middle as they lay either side sprouting through the reeds. The larger of his two of his friends began to paddle without informing the other one and the boat headed straight into the bracken and netals. They all panicked shouting not to tip the boat over. The boat went straight into the side and they were all stung and pricked by the thorns but the boat stayed stable and they sighed with relief. The river opened up and the banks became wider and had no reeds or bracken at the side. They relaxed and let the river drift the boat down stream by itself. The boys basked in the sun and chatted about football and women. Floating on the waters surface lay more cans of beer bobbing up and down. The larger boy contemplated the reason why these people just through their litter into the river. He came to the conclusion that it was a mixture of laziness and thoughtlessness. He pondered what the effect the beer had on the water and what an animal would do if it became trapped in one of the cans. He was snapped out of his thoughts by a hissing swan and the shouts of his friend as he politely told it to go away. His friend slapped his paddle at it as the other two rowed the canoe away from the animal. They all relaxed again as the swan disappeared back into the distance. Everything was calm again and the boy that had swung his paddle at the swan was now happy. A big white boat was now coming at them head on and the boys swerved the boat around it like an adder through water. They boy thought what the fumes coming of the back of the white boat would be doing to the water. He thought of how the fish were being poisoned and the air around the river was being turned into the kind of warm hazy air you'd expect in a city centre. The boat drew closer to its destination and one of the boys asked a walker on the bank if they new how far it would be to the pub. ‘Just around the corner' they answered and the boys thanked them and were happy they were nearly. They paddled the boat around the corner and the pub came into sight. They approached it slowly scanning the bank for a place to park the boat. They spotted a gap in between a large patch of reeds and paddled into it. The boy at the front climbed out first followed by the man's son and the tall boy. They all grabbed a section of the boat and yanked it as hard as possible out the water and onto the bank. They lifted the boat of the ground and made the short walk with it to the pub. They sat down in a heap off exhaustion on one of the wooden tables outside the pub. They ordered a plate off chips and reviewed their hard days work. The plate was empty and the boy's dad had arrived to take them home. They placed the canoe on top of the car again and strapped it in place. They all got inside the car and the boy's dad had asked if had went well. They all agree it had been a good laugh and it was a lot of fun. In front of them a man opened his window and dropped out a hand full of rubbish. The boys all thought to themselves what were we doing to the environment and how we were ruining it for our next generations and animals. The car drove off and the boys sat there in silence just thinking.

Midaq Alley in History Versus Midaq Alley

The women of the Middle East would continue to uphold their traditional image, even though in their heart of hearts many of them may be yearning for plain liberty.   The chief character of Naguib Mahfouz’s Midaq Alley (1992) is a woman by the name of Hamida, who must put up acts to stay true to her traditions, at the same time as she yearns for something beyond the ordinary.   Yet, her passage into a world where men and women must be considered equal is a narrow one. As a matter of fact, her life is the Midaq Alley, which â€Å"resembles a ‘trap,’ with walls on three sides, making darkness one of its pervasive features (Deeb).†Ã‚   What is more, there is a very narrow entrance and an equally narrow exit to the small alley – away from the big, outside world – that the Middle Eastern woman has come to represent in Mahfouz’s novel (Deeb). All the same, Marius Deeb, in her literary criticism of Midaq Alley, considers the novel in its historical context alone.   Hers is historical literary criticism of Midaq Alley, seeing that she describes the difference between the alley and the outside world as the division between traditions and modernity in the Eygpt of 1940s.   According to the author, the significance of the alley may only be explained in terms of the socio-cultural environment of the time that the novel is about. The difference between the alley and the outside world, in the author’s opinion, is similar to the division between the East and the West.   Even so, the most important character in the novel remains Hamida.   She is entirely different from the rest of the characters, and therefore demands the reader’s attention like nobody else in the novel.   Being the center of attention, she teaches a very important lesson about the perceived differences between men and women in the Middle East.   In essence, her story does not merely apply to the historical context of the novel.   Rather, it is the story of the perceived differences between Middle Eastern men and women even in our times. Hamida is the Midaq Alley, although Deeb does not mention her thus.   Not the kind to give up easily, she sneers at her husbands-to-be simply because she wants something better than them, most definitely a life that is more prosperous, and outright superior, that is, the big, outside world.   She considers her husbands-to-be as nonentities because she thinks she can achieve well for herself without them.   At the same time, she is bounded by Middle Eastern customs and culture to choose one prospect and get married like ordinary girls. Even if Hamida represents the East – in the East and West division of the world – the novel is mainly about the social differences between men and women.   These differences may be explained in terms of the separation between the heaven and the earth as well.   However, Deeb’s literary criticism does not describe the separation or differences beyond the historical context of the novel.   The author describes her interpretation of the novel thus: â€Å"We discern in this novel the division between the traditional world and the modern world in Egypt during the 1940, that is, to some extent, a re-enactment of the East-West dichotomy and the values, whether aesthetic or moral, which accompany those worlds (Deeb).† Hamida admires the women who have escaped their marital bonds.   She is especially inspired by the factory girls she knows – who all happen to be Jewish.   She informs her mother about the same, â€Å"If you had seen the factory girls!   You should just see those Jewish girls who go to work.   They all go about in nice clothes.   Well, what is the point of life then if we can't wear what we want (Mahfouz)?†Ã‚   According to Middle Eastern customs for women, Hamida must control her true desires before the cultural expectations that are attached to all women.   All the same, Mahfouz brings to the mind’s eye the picture of Middle Eastern women that are longing to free themselves from the bonds of patriarchy, and all the rules of society that are connected to the same. Apparently, the Middle Eastern women would also like to free themselves from the difficult clothing they are forced to wear.   Perhaps they would like breaks from such clothing.   While women such as Hamida may genuinely face a problem with restrictive customs, Mahfouz also describes the ‘proper’ girls that are not expected to show their desires anyway.   Boys of the Middle East, on the contrary, are allowed various other facilities, also according to the author.   Boys are permitted, among other things, access to sex, nightlife, and friendships outside the family. If Deeb’s criticism is correct, the East must want to totally blend into the West instead of guarding its culture as it does.   Even though Deeb’s interpretation of the differences between the alley and the outside world may be correct, it is incomplete and inconclusive seeing that it does not truly explain the striking differences between men and women in the novel. When Hamida gets married to Abbas, she only does so to escape her mother’s home.   Escape seems to be her only wish.   She turns into a prostitute as soon as her husband leaves home for an indefinite period of time.   But, does she find her eventual escape route through this act?   It appears that while many Middle Eastern women may be searching for escape routes from traditions, once and for all, it was only Hamida who actually managed to escape. Whether she had dreamt of reaching a brothel or not is not the point of Mahfouz’s tale.   The fact remains that Hamida had no choice to live a liberated life as a Middle Eastern woman, except as a prostitute.   Most Middle Eastern women would shun the idea of prostitution altogether, calling it a major sin.   However, Hamida was so desperate to escape that she defied the common image of the Middle Eastern woman to truly escape her cultural constraints, once and for all.   Whether she also found happiness is not the concern of the author either.   Hamida’s liberation, on the other hand, is an important message of Midaq Alley. Hamida was the kind who merely upheld the traditional image of the Middle Eastern woman, just as many other Middle Eastern women probably do.   At the same time, she was desperate enough to express her suppressed desires of liberation that she chose the career of prostitution so as to escape all associations with the patriarchal traditions.   Perhaps, therefore, Mahfouz’s writing is a warning for the extremely strict movements that reduce people to suppressed desperation, which eventually bursts into crimes and various other problems.   Deeb does not explain this lesson.   Moreover, her writing compels the reader to search for the truth behind the novel, seeing that her criticism is only partly true.   After all, Hamida found the opportunity to escape, while the East and traditions – if they represent the Midaq Alley – could not blend into the West and modernity. Works Cited Deeb, Marius. â€Å"Najib Mahfuz's Midaq Alley: A Socio-Cultural Analysis.†   Bulletin (British Society for Middle Eastern Studies), Vol. 10, No. 2 (1983), pp. 121-130. Mahfouz, Naguib. Midaq Alley. Reprint edition. New York: Anchor, 1992.

Organizational Behaviour Assignment Example | Topics and Well Written Essays - 750 words

Organizational Behaviour - Assignment Example In news conveyance media, the comparison between the newspapers and television broadcasting shows the different constraints through which they undergo to achieve the goal of communication to the public and helps to determine how the operations in those media affect the behaviors of the involved individuals. In television broadcast of information, the involved use voice and video to elaborate the information that they want to present to their audience. This method ensures that the receiver of the information can be able to follow the progress of events in the situation in the covered scene. The method involves the use of voice to describe the events that take place at the scene. On the other hand, newspaper medium reports things that took place in the past times and the presenters of that information use descriptive words and photos of the scene to elaborate the transition of events. This method of spreading information implies that readers of the newspapers may not get the direct exc hange between the involved people unless they infer it from the description of the news reporter (Warner 525). In terms of behavior of the reporters in the television and the newspaper media, it is possible to determine those of the newspaper have to develop their descriptive ability so that they can achieve the goals. On the other hand, television reporters may use less description and reinforce it with the video of the events at the scene they have covered in the process of collecting information. In broadcasting, the newspaper reporters have to have abilities to choose the best way to present the information through developing captivating headlines. On the other hand, television reporters may not require headlines to the information they have to the people but they may start with a short summary of the news they have about the covered scenes during the news session. The newspaper medium of communication is efficient if the target receivers can read and understand the information contained. This means that newspaper presentation of news is limited to a smaller population who can read. Additionally, if an individual cannot read and understand the language in which newspaper information is presented, it means it would be impossible to communicate to such people. Another limitation of newspaper reporting is that it cannot present information immediately it has happened but presents things that happened in the past. This means that newspapers may not be effective in communicating urgent information because the process of collecting editing, preparing and distributing information in the newspaper is long (Warner 526). In broadcasting events to the public, television medium is effective because it can reach those who can understand the language of the news and makes the understanding of information easy by use of videos. The other thing that makes television broadcasting effective is that it can present live coverage of the scene of events. This makes the medium v ery efficient way of attaining the goal of communication especially when the there is an issue of emergency that the target population need to receive (Warner 526). In the process of presentation of information to the public,