The Global Environment of Business Essay Example | Topics and Well Written Essays - 1500 words - 1

The Global Environment of Business - Essay Example He decided to venture into employment as a freelance designer and simultaneously opened a sportswear company that collapsed in less than a year due to financial inefficiencies. He then joined Jordache fashion house as a designer as a blue jeans designer where he was able to meet Murjani. On his part, Mohan Murjani was hansdling a failing business and was in need of a new idea. Although he was one of the main brains behind the blue jeans craze in the 70s, his own venture, the Gloria Vanderbilt Jeans was not doing quite well. He sought Hilfiger to design for his company; the Murjani International. His move was targeted at resurrecting the jeans craze that was once a Phenomenon in the 1970s. Furthermore, he wanted to introduce new clothing designs that were less expensive and with a high appeal to the youthful generation. 1988, Murjani, Hilfiger and two other investors bought out Murjani International due to its financial woes and changed the name to Tommy Hilfiger.They moved their head quarters to Hong Kong due to the business connections of one of the partners in Asia. This business venture clicked and sales begun to come quickly and they eventually joined the New York Stock exchange in 1992 although this came to an end in 2006 as it was privatized by the Apax partner fund in London. Consequently, their headquarters were relocated to the Netherlands. Currently, it is considered to be one of the most successful fashion brands in the world. Its profits are believed to be around the region of $1.8 billion per annum. It is rated as one of the most creative and influential design companies in the modern times. Their logo is considered to be one of the most recognizable in the world. Almost each an every adult can be able to recognize the blue, red and white colors of the logo. For this reason, he has been able to expand his local and international appeal through his ever improving and unique